Hilton Appoints Jenna Hackett to Lead Growing Collection Brands
With a successful track record driving brand growth and performance for Tapestry Collection by Hilton, Hackett will also now oversee the upper upscale Curio Collection portfolio
MCLEAN, Va. - Today, Hilton (NYSE: HLT) announces the appointment of Jenna Hackett to a new role, leading both unique soft brands as vice president, global head, Curio and Tapestry Collections by Hilton. After guiding Tapestry Collection by Hilton through sustained growth and success over the past nearly two years, Hackett will take over Hilton’s upper upscale Curio Collection by Hilton brand, a global portfolio of handpicked, one-of-a-kind hotels, following the retirement of former global head, Mark Nogal.
As the head of Tapestry Collection, Hackett has led the brand through momentous development, building brand awareness in its segment and growing the portfolio since launching in 2017.
“Jenna is a proven leader at Hilton and, after seeing her success with Tapestry Collection, it is a natural fit for her to take the helm of Curio Collection,” said David Marr, senior vice president and global head, full-service brands. “We’re confident Jenna will take our Collection brands to new milestones.”
Hackett will continue to expand the portfolio of one-of-a-kind, independent hotels, all of which are backed by the reassurance of the Hilton name and benefits of the award-winning Hilton Honors guest loyalty program. Whether looking to experience the local culture of the neighborhood or discover the unique stories within each hotel, Hilton’s Collection brands offer independent travelers a range of options, at every step of their trip.
“After having the opportunity to work on the brand launch, I am thrilled to continue developing Curio Collection, building off the great momentum that the team has set forth,” said Hackett. “With Curio Collection celebrating its five-year milestone and Tapestry Collection beginning its development in the global market, this has been an exciting year for our brands, and I look forward to supporting the expansion of these portfolios.”
Launched in 2014, Curio Collection has served travelers seeking one-of-a-kind, curated experiences around the world, by offering handpicked hotels from downtown landmarks to local gems to grand beach resorts. In just five years, the brand has grown from launching its first property, The Highland Dallas, to now operating more than 70 hotels globally, including the new SAii Lagoon Maldives, offering guests immersive local epicurean, wellness and cultural experiences.
Following the successful launch of its first Collection brand, Hilton introduced Tapestry Collection in 2017 with Hotel Skyler Syracuse, aiming to provide travelers the chance to connect with local communities at hotels with original and vibrant style. The brand is forecasted to have nearly 30 properties in its portfolio by the end of 2019, with future plans for global development in key destinations, including Bermuda and Jamaica.
About Curio Collection by Hilton
Curio Collection by Hilton is an upper-upscale, global portfolio of nearly 80 one-of-a-kind hotels and resorts. Curio Collection properties provide travelers authentic, curated experiences through distinctly local offerings and unexpected amenities, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Read the latest brand and hotel stories at newsroom.hilton.com/curio, and connect with Curio Collection on Facebook, Instagram, and Twitter.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 100 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Tapestry Collection by Hilton
Tapestry Collection by Hilton, launched in 2017, is a portfolio of upscale, original hotels that offers guests unique style and vibrant personality, and encourages guests to explore the local destination. With plans for global expansion, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Learn more about Hilton’s upscale collection brand at newsroom.hilton.com/tapestry, and connect with Tapestry Collection on Facebook, Instagram, and Twitter.