Curio Collection by Hilton™ Showcases One-of-a-Kind Discoveries and Curated Experiences Through #CurioCurates Campaign
Fast-growing brand sparks travelers’ curiosities through collection of hotels that invite guests to immerse in authentic local experiences in exciting destinations
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SHANGHAI, China and MCLEAN, Va. - Curio Collection by Hilton, Hilton’s global portfolio of remarkable hotels, each handpicked for its distinct character and personality, invites curious travelers to enjoy authentic experiences and one-of-a-kind discoveries across the brand’s collection of hotels. Through #CurioCurates, an interactive social media campaign centered around engaging storytelling, Curio Collection by Hilton has collaborated with influencers from China, Japan and Australia on a journey of local exploration both on and off property. The brand invited a handpicked selection of influencers to experience unique stories across the various hotels in Asia Pacific, inspiring other inquisitive travelers to make incredible discoveries during their travels.
“Through Hilton’s 100 years of hospitality, we have continuously pioneered innovative experiences for our guests,” said Christine Lynn, vice president, Global Brand Marketing, Hilton. “Curio Collection by Hilton is designed for guests who are curious, and hungry for adventure and discovery. Through #CurioCurates, we have effectively reached out to this audience by partnering with influencers they can identify with to discover and create highly shareable, bold and unexpected content that ignites this passion for travel and exploration.”
Each Curio Collection by Hilton property is a distinct expression of its surroundings, each with its own story to tell. Guests can choose to explore the destinations off-property, as well as experience the spirit of each locale without leaving the hotel. With properties located in popular travel destinations including the Maldives; Xiamen, China; Karuizawa, Japan; and Sydney, Australia, #CurioCurates leads travelers on a journey of discovery across top destinations in Asia Pacific – exploring hidden gems, embarking on authentic culinary adventures and embracing local cultures.
Joyze Hotel Xiamen, Curio Collection by Hilton
Joyze Hotel Xiamen, with its “Floating City” design concept, is a microcosm of Xiamen, and truly reflective of the aura of the city. The floating city concept can be seen throughout various elements of the hotel design, which combines local Minnan cultural elements with urban design techniques to narrate the historical changes of the local ancient fishing village of Zeng Cuoan. Guests can enjoy a selection of delectable local and international cuisine, including a spectacular gourmet selection of innovative, contemporary Asian cuisine. Unique experiences include a floating high tea in the hotel’s infinity pool and a traditional sundown ritual tea ceremony. Guests venturing off-property will find that the hotel is ideally located for those who either fancy a jog – with the beach just five minutes away from the hotel – or those who would like to enjoy a taste of local food at the Zeng Cuoan market nearby.
West Hotel Sydney, Curio Collection by Hilton
Traveling down under, guests of West Hotel Sydney can “Discover a new side of Sydney” with the hotel’s strong botanical theme - most evident in the beautiful open-air garden atrium and white waratah motif in the hotel lobby. Strategically located in the city’s central business district beside the iconic Darling Harbour, West Hotel Sydney provides a perfect base for travelers to discover all Sydney has to offer. With the Solander Dining and Bar offering a modern Australian all-day dining experience focused on seasonal and botanical ingredients, guests can enjoy a taste of fresh, innovative local produce. West Hotel Sydney is also ideally located for those interested in exploring new gems of Sydney such as the Barangaroo Reserve – Sydney’s newest Harbour park, which saw one of the city’s oldest industrial sites transform into a spectacular open space for locals to enjoy.
KYUKARUIZAWA KIKYO, Curio Collection by Hilton
For a serene retreat on the mountains, Kyukaruizawa Kikyo offers warm and personal service that give guests the comfort and feeling of home. Taking its name from “Kikyo”, the Japanese word for the balloon flower that carries connotations of returning “back home”, Kyukaruizawa Kikyo welcomes guests time and time again with the balloon flower – a motif that runs through the various artwork in the hotel. Kyukaruizawa Kikyo is located in the picturesque mountain village of Karuizawa, allowing guests to take in the history of “old Japan,” while embracing modernity amidst natural surroundings. Guests can enjoy the fusion of diverse flavors from the Shinano Province and around the world at SONORITÉ restaurant. Kyukaruizawa Kikyo also invites guests to explore interesting activities off-property, including cycling under maple trees, a local rickshaw experience and visiting a local wood-carving store or the beer factory just a 30-minute drive away.
SAii Lagoon Maldives, Curio Collection by Hilton
Those seeking a free-spirited island getaway should look no further than SAii Lagoon Maldives, the first Curio Collection by Hilton property in South East Asia. SAii Lagoon Maldives is nestled within the idyllic Emboodhoo Lagoon, and forms part of CROSSROADS Maldives, the country’s first and only integrated resort. Reflecting the archipelago’s maritime heritage, the property is inspired by the tropical surroundings, with bright, contemporarily eclectic designs. SAii Lagoon’s signature journey begins on arrival when guests get to personalize their own amenity set using natural ingredients from a Mix-It-Yourself bar, the M.I.Y Aroma Lab. During their stay, guests can enjoy a wide range of water sports and activities at the resort’s PADI-certified Watersports and Dive Center which provides regular excursions and private tours into the underwater world. Guests also have access to Café del Mar within the integrated resort, the world-famous beach club which brings Balearic beats, beach parties, and international DJs to the Maldives. In the evenings, guests can also enjoy a local Boduberu music and dance performance against a spectacular Maldivian sunset.
“The #CurioCurates campaign has effectively showcased the authentic, curated experiences that guests can enjoy at our distinct, remarkable hotels across Asia Pacific.” said Sean Wooden, vice president, Brand Management, Asia Pacific, Hilton. “As Curio Collection by Hilton continues to expand our presence for travelers who seek one-of-a-kind discoveries, I’m pleased to share that Curio Collection by Hilton has just launched our sixth property in Asia Pacific, Lushan West Sea Resort. The opening of this island resort gives travelers a transformative leisure retreat experience in one of China’s most well-preserved natural landscapes.”
Nestled in the heart of Lushan West Sea in Jiangxi, the new resort is the first in the region to occupy a private island spanning 150,000 square meters. This makes Lushan West Sea Resort the perfect base to discover off-the-beaten path, authentic experiences, whether it be an adventurous hike around the island, or playing Paile ball, a local golf-like game .
With Curio Collection by Hilton properties located in popular destinations across the globe including Paris, Barcelona and Dubai, guests who desire curated experiences and local discoveries can embark on their own adventures at a Curio Collection by Hilton hotel here.
Guests can also take advantage of Hilton Honors, the award-winning guest-loyalty program for Hilton's 17 world-class brands. Honors members who book directly through the preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Hilton Honors Points and money to book a stay, free standard Wi-Fi and an exclusive member discount that can't be found anywhere else. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key.
About Curio Collection by Hilton
Curio Collection by Hilton is an upper-upscale, global portfolio of more than 90 one-of-a-kind hotels and resorts. Curio Collection properties offer travelers authentic, curated experiences through distinctly local offerings and elevated amenities, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Read the latest brand and hotel stories at newsroom.hilton.com/curio, and connect with Curio Collection on Facebook, Instagram, and Twitter.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,100 properties with more than 977,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, more than 106 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Media Contact
Lauren DeBettencourt
Hilton – Global Brand Communication
+1 703 883 5824
Wendy Wang
Hilton – Greater China & Mongolia
+86 2321 6888