Curio Collection Expands Presence in Asia with Signing of First Hotel in Japan
KYUKARUIZAWA KIKYO set to open in second quarter of 2018 in scenic mountain resort village
TOKYO, Japan and MCLEAN, Va. - Hilton (NYSE: HLT) has entered into a franchise agreement with Tokyu Land Corporation to open Kyukaruizawa Kikyo, Curio Collection by Hilton. Located in the picturesque mountain village of Karuizawa in Nagano Prefecture, Kyukaruizawa Kikyo will welcome the Curio Collection to Japan and join Hilton's 14 operating hotels in the country. The hotel will be managed by Tokyo Resort Service Co. Ltd, an affiliate of Tokyu Land Corporation, and is scheduled to open in the second quarter of 2018, joining Curio Collection's more than 40 upper upscale, independent hotels around the world.
"Keeping both guests and owners in mind, Curio Collection provides owners the expertise and support of Hilton and travelers unique hotel experiences that embody the culture and spirit of their local destinations while providing the benefits of the award-winning Hilton Honors program," said Mark Nogal, global brand head, Curio Collection by Hilton. "Karuizawa is renowned for being a scenic, mountain resort town with mild summers conducive for outdoor recreation such as golf and skiing in the winter. We are confident that when opened, Kyukaruizawa Kikyo, Curio Collection by Hilton will meet travelers' desires for local discovery and authentic experiences."
Kyukaruizawa Kikyo will offer guests facilities such as a public spa, fitness gym, restaurant and wedding chapel, with 50 spacious guestrooms. The hotel itself is located close to central Karuizawa, walking distance from the main train station, and was formerly used as a villa for public figures in the Meiji era. Its location allows guests to take in the history of "old Japan," while embracing modernity in the natural surroundings.
"Hilton has had a long-standing history in Japan, having operated here for over half a century. With the Curio Collection by Hilton brand, our owners can benefit from the proven track record and quality of the Hilton engine, also known as the Hilton Performance Advantage, while staying true to their hotel's individuality," said Guy Phillips, senior vice president, development, Asia & Australasia, Hilton. "With a diverse portfolio located in key destinations including Tokyo, Okinawa and Osaka, we are delighted to be introducing yet another brand to Japan in a location as attractive as Karuizawa."
The name "Kikyo" is both the Japanese word for the balloon flower, or Chinese bellflower, and implies the idea of returning to one's home. The flower brought hope to an area where life did not grow naturally due to the volcanic soil, while the idea of "homecoming" is reflected in Tokyu's wish to offer a human touch at the hotel, to make guests feel like they are at home and can return at any time in the future.
The opening of the Hokuriku Shinkansen bullet train route allows guests from various places to reach the town with ease. Lying at the foot of Mt. Asama, the town has long been a favorite of writers, royalty and visiting delegations due to its relaxed atmosphere and beautiful scenery, while its nearby shopping outlets and ski resorts attract ever-increasing numbers of travelers from Japan and abroad.
More information on recent and upcoming Curio Collection by Hilton openings is available at news.curio.com/openings.
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About Tokyu Land Corporation
Tokyu Land Corporation is a comprehensive developer of projects such as office buildings, resorts and housing. In its hotel business, in addition to its mid- to long-term "Tokyu Stay" hotels, it began operating membership-based resort hotels under the "Tokyo Harvest Club" brand in 1988, starting with its resort in Tateshina, Nagano. Its latest "Tokyo Harvest Club Karuizawa & VIALA" will open in Karuizawa in July 2018.
About Curio Collection by Hilton
Curio Collection by Hilton is an upper-upscale, global portfolio of more than 70 one-of-a-kind hotels and resorts. Curio Collection properties provide travelers authentic experiences through distinctly local offerings and unexpected amenities tailored to every traveler type, all while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Read the latest brand and hotel stories at newsroom.hilton.com/curio; discover Curio Collection destinations through the eyes of locals with 48-hour itineraries at citiesbycurio.com; determine what kind of traveler you are by taking the curiosity quiz; and connect with Curio Collection on Facebook, Instagram, and Twitter.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 5,900 properties with more than 939,000 rooms, in 114 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 94 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos