Israel to Welcome Curio Collection by Hilton
Swell Beach Hotel Ashdod, Curio Collection by Hilton set to open in 2021
ASHDOD, Israel, MCLEAN, Va. - Hilton (NYSE: HLT) today announced the signing of a management agreement with OFEK Holdings (M.G.H.) Ashdod LTD to open Swell Beach Hotel Ashdod, Curio Collection by Hilton, the first Curio Collection in Israel. Pending approvals from Israeli regulators, the new-build beach-front property is expected to open before the end of 2021. With 84 guest rooms and suites, social event spaces that include a 400 square-metre ballroom and three meeting rooms as well as its prime location along the Mediterranean shoreline, the hotel will aim to be one of Ashdod’s leading hotels.
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton said: “Israel welcomed more than four million tourists in 2018 and has already seen record-breaking visitor numbers this year, with more than 2.5 million tourist entries recorded since the start of 2019. This presents a fantastic opportunity, and bringing our Curio Collection by Hilton to Ashdod is a significant milestone in our plans to expand our presence across the country. Ashdod is a vibrant modern city with strong appeal for both long and short stay business and leisure travellers, and a superb location for Israel’s first Curio Collection hotel.”
Home to Israel’s largest port, Ashdod is an established commercial hub and industrial centre. The modern city is built on an ancient settlement with many sites of historic and archaeological interest. A perfect base for leisure tourists, the city also has a vibrant arts and festival scene and boasts a variety of outdoor leisure attractions, including an open-air shopping mall, bike paths and more than seven kilometres of family friendly beach.
Jacob Avrahami, Chairman of Board OFEK Investment, said: "It is Ofek’s ultimate goal to establish Ashdod as a premium tourist destination and to set the standard for banqueting in Ashdod, bringing it to a new level."
Ayal Ben-Joseph, Head of Hotels Division, Ofek Investment, said: “Ashdod is a fantastic destination with broad appeal and we are proud to open the first Curio Collection by Hilton hotel in Israel. We are confident that this stunning beach-front property will further boost travel to the city of Ashdod and enhance Israel’s reputation as a world class destination. I would like to thank the Mayor of Ashdod, Mr. Lasri and the Deputy Mayor, Mr. Katznelson for their assistance, support and significant contribution in bringing Hilton to Ashdod and for their commitment to making Ashdod an international tourism attraction.”
Swell Beach Hotel, Ashdod, which is designed by the renowned architect Lea Rubanenko and interior designer Daniel Hasson, offers guests a range of amenities. With 84 guest rooms, including six suites and corner rooms, the hotel’s modern design ensures the majority of rooms have sea views. Features include an outdoor swimming pool, fitness and spa centre, as well as an all-day dining restaurant, lobby bar and spectacular roof top bar with views overlooking the Mediterranean.
Each Curio Collection by Hilton hotel and resort is carefully selected for its unique character and personality, and a Curio Collection guest can expect a truly unique local experience. Swell Beach Hotel, Ashdod further enhances the portfolio and offers a strong connection to the local community through its contemporary styling, art and ambience, design touches and menus. Curio Collection by Hilton is a global portfolio of more than 70 one-of-a-kind hotels and resorts, which include The Trafalgar St. James London, Curio Collection by Hilton, Aleph Rome Hotel, Curio Collection by Hilton, Maison Astor Paris, Curio Collection by Hilton and Alexandra Barcelona Hotel, Curio Collection by Hilton. A full listing can be found on curiocollection.com.
Hilton has operated in Israel for more than 50 years and Swell Beach Hotel, Ashdod will be Hilton’s third hotel joining Hilton Tel Aviv and Waldorf Astoria Jerusalem. Swell Beach Hotel, Ashdod, Curio Collection by Hilton will be located at Ha Tayelet Street along Ashdod’s beach promenade.
For more information on Curio Collection by Hilton, please visit www.news.curiocollection.com.
About Ofek Investment
Ofek for life: "https://www.ofl.co.il/"
OFEK Group – Experts in finance, financial planning and smart investment solutions through commercial real estate:
The OFEK Group, founded by Kobi Avrahami CFP in 2000, is mostly engaged in financial planning for affluent families, general insurance, life insurance and pension, initiating and managing real estate investments. OFEK has accumulated an outstanding reputation throughout its years of operation both among its customers and in the finance and insurance industry. OFEK specializes in the creation of real estate-based investment instruments mainly in the commercial real estate sector in Israel and the United States.
OFEK Group major activities:
OFEK Real Estate Investment LTD - OFEK has formulated a policy of making alternative investments to its customers, primarily in the real estate sector, through joint investment funds intended for its customers only. These alternative investments are designed to diversify the traditional investment portfolio of customers by means of non-correlated investment instruments to the stock market. OFEK invests its own equity in all the funds and investments it initiates and serves as a senior management partner in all of its investments as an integral part of its policy of being involved with the investment management.
OFEK wealth management and financial planning – OFEK specializes in comprehensive financial planning for wealthy clients. In the spirit of holistic financial planning [ C.F.P ] , our experts helps customers to understand their real current financial situation, put together goals and objectives and build with them discrete comprehensive financial planning for the entire life cycle. As part of the financial plan, we are building a long-term investment strategy for our customers that will serve their goals and suit their needs and their ability to be exposed to risk. This financial planning includes creating a stable cash flow throughout the life cycle of a project. The financial planning services at Ofek include ongoing management and support services for the financial plan designed by Ofek for each investment.
About Curio Collection by Hilton
Curio Collection by Hilton is an upper-upscale, global portfolio of more than 90 one-of-a-kind hotels and resorts. Curio Collection properties offer travelers authentic, curated experiences through distinctly local offerings and elevated amenities, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Read the latest brand and hotel stories at newsroom.hilton.com/curio, and connect with Curio Collection on Facebook, Instagram, and Twitter.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,100 properties with more than 971,000 rooms, in 119 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, more than 103 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.