Hilton's ‘Meet with Purpose’ Inspires Sustainable, Healthy Choices for Events
Hospitality leader delivers simple solutions for planning responsible events
Meet with Purpose is a Hilton program launched in 2015 to help meeting professionals address the growing desire for health and wellness in the meetings and events space. The program aims to inspire meeting professionals to enable more productive, meaningful and memorable meetings that better meet the needs of attendees. The initiative also serves as an extension of Hilton’s Travel with Purpose program, which is an effort to drive positive social and environmental change across our operations, supply chain and communities.
Meet with Purpose is supported by three focus areas:
- Mindful Eating: Indulge the senses with our unique menus that are a feast for the eyes, mind and stomach, featuring locally sourced ingredients and dishes designed to boost energy and reduce leftovers.
- Mindful Meeting inspires meeting professionals to host more sustainable events by considering practices that are less resource-intensive. The solutions range from using paperless registration and placing notepads in a central location to turning off climate control when a meeting room isn’t in use.
- Mindful Being keeps attendees invigorated – mentally and physically – with fitness and stress-relief activities as well as rewarding give-back opportunities that are sure to inspire.
Highlighted Programs Include:
Puppies & Ice Cream
Enjoy ice cream and play time with local dogs available for adoption through this playful meeting break.
Blooms & Cheer
Get the creativity flowing by creating unique flower arrangements that can be taken home by attendees or donated to a local nonprofit organization.
Attendees can get a pair of socks to keep and donate a pair to veteran organizations, children’s charities and other nonprofits with a personalized note of encouragement.
Yoga & Yogurt
This instructor-led yoga class followed by a balanced yogurt parfait bar is the perfect start to a productive day.
Cut & Create Salad Bar
A unique twist on the traditional salad bar that lets attendees clip fresh greens straight to their plates from their seats.
TEAM MEMBER SPOTLIGHT
Director, B2B Marketing & Sales Valet, Hilton
Toni Zoblotsky is a Director of B2B marketing & Sales Valet at Hilton, leading teams that deliver creative assets to elevate the client experience and perception of the Hilton portfolio. In 2015, Toni helped bring to life the Meet with Purpose program and is now the spokesperson for this exciting initiative. Today, Meet with Purpose offers environmentally responsible ways for meeting planners to reduce waste and incorporate healthy eating and well-being into their meetings to WOW the attendee experience. Further, it has evolved into one of the most well-received community give-back initiatives on the B2B side of Hilton in history. Always one to stretch herself with new challenges, Toni enjoys yoga several times a week and is obsessed with the Great British Baking Show TV series. Ask her about it and she can go on and on…
Learn more at www.meetwithpurpose.com
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