Tru by Hilton continues unprecedented momentum with second grand opening in McDonough, Georgia
Industry’s fastest-growing development pipeline tracking to open 10 – 15 hotels in first year
MCDONOUGH, Ga., and MCLEAN, Va. - Hilton (NYSE: HLT) today will celebrate Tru by Hilton McDonough, the brand's second grand opening, near Atlanta. Just weeks after Tru by Hilton's first-ever grand opening, at Tru by Hilton Oklahoma City Airport, today's milestone highlights the brand's impressive momentum - and will be followed by nearly one opening per month for the rest of 2017 and nearly 60 openings in 2018. In less than two months from the grand opening, Tru by Hilton will have four properties open, including Tru by Hilton Cheyenne in Wyoming and Tru by Hilton Lancaster East in Pennsylvania.
"Tru by Hilton is a game-changer in the midscale category, as it's the first hotel brand to meet the needs of travelers who are seeking something different: simplicity and value without compromising quality and design," said Alexandra Jaritz, global head, Tru by Hilton. "With 30 properties currently under construction, the proof is in our pipeline - Tru by Hilton McDonough is one of the many Tru by Hilton properties across the country that will change customers' hotel experiences in the very near future."
With more than 425 hotels in various stages of development, Tru by Hilton has achieved the fastest-growing pipeline in the history of the hospitality industry and has captured approximately two-thirds of all net pipeline growth associated with the midscale segment since it launched.
"As owners of Tru by Hilton McDonough, we are so lucky to have been a part of the Tru journey since the very beginning," said Mitch Patel, owner, Vision Hospitality Group, Inc. "Our property was the first Tru by Hilton to break ground, and now our guests will be among the first of many to experience this transformative brand - and the reinvented midscale hotel stay."
Developed from the ground up using consumer and owner feedback, and brought to market just
16 months from when it launched at the Americas Lodging Investment Summit (ALIS), Tru by Hilton offers a brand-new hotel experience that is vibrant, affordable and young-at-heart. It is energetic, but it is relaxing and comfortable. It is familiar, and it is also unexpected. It is uniquely Tru.
Tru by Hilton thinks differently and is a game changer in the midscale segment:
- All new-build brand, which drives the consistency of experience for our guests
- Reimagined, enlarged lobby with 2,880 square feet of public space with areas to work, play games, eat or lounge
- Breakfast is reinvented with the build-your-own complimentary "Top It" breakfast bar that has 30 sweet and savory toppings so guests can create their own healthy or indulgent morning masterpieces
- Rooms are modern and designed to make every square foot count, with natural light from oversized windows, 55" TV with 150 DIRECTV channels and bright all-shower bathrooms with premium bath amenities
- National and local brand gourmet snacks and drinks - including single-serve beer and wine - are available 24/7 in the "Eat. & Sip." market located in the heart of the lobby
- Tech savvy hotel with mobile check-in, Digital Key, free, superfast Wi-Fi, remote printing, social media wall, lobby and market iPads, super-charging stations and accessibility to outlets everywhere
- A fitness center that leverages the latest fitness trends through barre, TRX bands, free weights, cardio and flexibility gear, plus guests can get workout ideas from the fitness center tablet
- All the benefits of a Hilton Honors membership are available to Tru by Hilton guests
Tru by Hilton McDonough boasts 90 rooms and is located at 251 Avalon Court, conveniently 30 minutes south of Atlanta. The property is owned by McDonough Hotel Partners.
The grand opening will begin at 5:00 p.m. EDT today and feature remarks from Tru by Hilton Global Head Alexandra Jaritz, McDonough Mayor Billy Copeland, Vision Hospitality Group President and CEO Mitch Patel and General Manager Dimple Thakorbhai. The event will kick off with "wow" moments and end with dinner from local food trucks.
Tru by Hilton McDonough, as part of the Tru family, will support the brand's nonprofit partnership program, Tru.Dif., with Boys & Girls Clubs of America (BGCA) and One World Play Project. To make a meaningful difference in local communities, Tru by Hilton recently launched the partnership to bring the transformative power of play to kids in need all over the country. For every One World Play Project ultra-durable soccer ball sold on the One World Play Project website, Tru by Hilton will donate another ultra-durable ball to local Boys & Girls Clubs. With a BGCA chapter located near almost every Tru by Hilton property, Club members in various regions across the country can experience the joy of play.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,200 properties with more than 983,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the 108 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 130 open locations across North America, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified, and grounded in value, Tru by Hilton is designed for cross-generational appeal, with a large, reimagined public space where guests can work, play, lounge, and eat. Efficiently designed modern guestrooms feature rolling desks, oversized windows for natural light, and bright, spacious bathrooms. Guests can enjoy complimentary amenities, including a build-your-own ‘Top It’ hot breakfast bar with both healthy and indulgent items and more than 35 toppings, a multifunctional fitness center, and fast WiFi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more at www.trubyhilton.com or newsroom.hilton.com/trubyhilton, and connect with Tru by Hilton on Facebook, Twitter, YouTube, LinkedIn, and Instagram.Download Article Photos