Hilton Worldwide Truly Opens Doors: Company to Roll Out Mobile Room Keys in 2015 at Hundreds of U.S. Hotels Across Four Brands
Service Available for Hilton HHonors members staying at U.S. Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton properties
MCLEAN, Va. - Hilton Worldwide is opening more doors for its guests through the scaled deployment of its latest innovation: mobile-enabled room key. Beginning in late spring of 2015, Hilton HHonors members staying at U.S. properties of the Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton brands, can simply and securely use their smartphones to access their rooms.
In July, Hilton Worldwide debuted digital check-in with room selection technology, now available at more than 3,700 hotels, and worldwide by the end of this year. This technology enables Hilton HHonors members to check in via their HHonors profile on desktop, mobile or tablet and choose the exact location of their room - right down to the room number. Mobile-enabled room key goes a step further in simplifying the guests' journey, allowing travelers to check-in, choose their room and access their room upon arrival entirely via the HHonors app on their smartphone.
"Our mobile room key technology gives our guests greater choice and control over their entire experience," said Geraldine Calpin, global head of digital at Hilton Worldwide. "Never before has a hotel guest been able to check-in, select their room from a digital floor plan, request items to be ready upon arrival, and then access their room via their smartphone and find it exactly the way they requested it. We're truly revolutionizing travel by making the stay experience more convenient."
Hilton is rolling out the technology in three phases across all U.S. properties of four brands:
- Pilot testing at 10 U.S. properties in early 2015.
- Mobile room key will be enabled at all U.S. properties of Conrad Hotels & Resorts beginning early 2015.
- Rollout will continue across the U.S. properties of Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts and Canopy by Hilton properties beginning in summer 2015.
The technology extends beyond simply guest room access. First available on the Apple and Android versions of the Hilton HHonors mobile app, guests can use their smartphone to access other areas of each property that require a room key, such as the fitness center, executive floors, elevators and parking facilities, among others. Looking ahead to 2016, Hilton plans to deploy the technology at scale across 11 brands globally.
With speed and scale central to Hilton's digital strategy, the company is delivering as promised the global deployment of Hilton's digital check-in with room selection functionality - one month ahead of schedule. "Room selection will be rolled out in its entirety by the end of this November at more than 4,100 properties globally," said Calpin.
Since the launch of room selection this summer, one-third of eligible guests have already used the function and more than 90 percent were "satisfied" or "extremely satisfied" with the experience and said they would use it again.
"We are providing guests with the digital tools they desire. We expect high adoption of mobile room key, just as we've seen with room selection," says Calpin. "We are reshaping the way guests dream, book and stay with us - helping earn their loyalty and affinity for our brands."
Hilton invites you to download our HHonors digital check-in and room selection app here.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 5,900 properties with more than 939,000 rooms, in 114 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 94 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 17 world-class brands comprising nearly 5,900 properties in 114 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room, access their room using a Digital Key and use ‘Order Ahead’ to request extra pillows or their favorite snack for their room prior to arrival. With more than 94 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, and items on Amazon Shop with Points; make charitable contributions; or gain access to unique events through Hilton Honors Experiences, such as exclusive artist connections and VIP concerts with Live Nation®, and race experiences with McLaren Racing. The program is free to join, and travelers may enroll online by visiting www.hiltonhonors.com. Connect with Hilton Honors at newsroom.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter, and Instagram.Download Article Photos