Hilton Worldwide Becomes First Global Hotel Company to Serve MSC Certified Sustainable Cod across Europe
41 hotels in the U.K., Netherlands and Belgium will offer MSC certified cod, with an additional 41 to follow by 2017
LONDON - Hilton Worldwide (NYSE:HLT) today announced it is the first global hotel company to serve Marine Stewardship Council (MSC) eco-labelled and certified cod in its restaurants in 41 properties across the U.K., Netherlands and Belgium. These properties have achieved MSC chain of custody certified status, and Hilton's 41 remaining luxury and full-service owned, leased and managed properties in these countries are on track to receive MSC chain of custody certification by 2017.
This landmark step is part of Hilton's strategy toward more responsible and sustainable sourcing around the world. Last April, the company implemented a shark fin ban across all restaurants and F&B facilities globally, and in March this year, Hilton Singapore became the first hotel in Asia to achieve MSC chain of custody certification.
Maxime Verstraete, vice president, sustainability, Hilton Worldwide, said: "Today's announcement is part of our long term commitment to responsible sourcing while at the same time maintaining the highest culinary standards. Seafood is a popular choice with our guests, and it's critical that we include sustainable fishing practices in our sourcing strategy if it is to remain available in the future. With clear MSC labelling now on our menus in 41 restaurants in the UK, Netherlands and Belgium, we are giving our guests more and more sustainable seafood choices."
Over a quarter (28.8%) of the world's marine stocks are overfished or depleted, with a further two thirds (61.3%) fished as intensively as they can be. The MSC is an independent global organisation set up to tackle the problem of overfishing by recognising and rewarding sustainable fisheries through its certification and eco-labelling programme. Certified Hilton hotels will now use the MSC's striking ecolabel to highlight which menu items are from certified sustainable fisheries.
Rupert Howes, CEO of the MSC said: "This certification clearly establishes Hilton as a leader within the hotel sector. By getting 41 hotels MSC chain of custody certified across Europe they are sending a clear message that sustainable seafood sourcing is taken seriously at Hilton. The pledge shows that Hilton has a deep-rooted commitment to sustainable seafood and by choosing MSC certified cod, Hilton is rewarding fishermen who have demonstrated their sustainability, helping to make sure our oceans are protected for generations to come."
The news follows Hilton's announcement with WWF to collaborate to evolve the hospitality company's global business practices and reduce its impact on the environment. As part of this work, Hilton is focusing on sustainable seafood, which includes procuring from fisheries and farms meeting the most comprehensive and credible standards - Marine Stewardship Council certified fisheries and Aquaculture Stewardship Council certified farms. These efforts, in conjunction with supply chain engagement and education, aim to ensure the viability of seafood sources and healthier oceans.
As a leading global hospitality company, Hilton encourages its hotels to increase their use of sustainable products and services where feasible, and proactively examine opportunities to improve sustainability performance across their supply chains. This commitment supports the 'Living Sustainably' pillar of Hilton's global corporate responsibility strategy, Travel with Purpose.
Data from the State of the World Fisheries and Aquaculture (SOFIA) Report 2014, United Nations Food and Agriculture Organization. http://www.fao.org/fishery/sofia/en
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About Travel with Purpose
Travel with Purpose is Hilton Worldwide's commitment to provide shared value to its business and communities around the world. As the driving strategy for Hilton Worldwide's corporate responsibility efforts, Travel with Purpose focuses on creating opportunities for individuals to reach their full potential; strengthening local communities where Team Members live, work and travel; celebrating cultures and the power of travel; and living sustainably through the measurement, analysis and improvement of the use of natural resources. Visit http://cr.hiltonworldwide.com/
About the Marine Stewardship Council (MSC)
The Marine Stewardship Council (MSC) is an international non-profit organization. Our vision is for the world's oceans to be teeming with life, and seafood supplies safeguarded for this and future generations. Our ecolabel and certification program recognises and rewards sustainable fishing practices and is helping create a more sustainable seafood market.
The MSC ecolabel on a seafood product means that:
- It comes from a wild-catch fishery which has been independently certified to the MSC's science-based standard for environmentally sustainable fishing.
- It's fully traceable to a sustainable source.
More than 250 fisheries in over 30 countries are certified to the MSC's Standard. These fisheries have a combined annual seafood production of almost nine million metric tonnes, representing close to 10% of annual global yields. More than 17,000 seafood products worldwide carry the MSC ecolabel. For more information visit www.msc.org
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 100 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.