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希尔顿:稳健发展 加强布局

October 12, 2020 Asia Pacific

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中国上海 - 近日,希尔顿在深圳举行富有当地传统特色的庆典仪式,庆祝该集团大中华区南部地区总部喜迁新址。这一举措意味着希尔顿在后疫情时期保持稳健发展步伐,加强战略布局,进一步开拓耕耘中国南部市场,稳步向其2025年开店千家的目标迈进。 

希尔顿大中华区及蒙古南区营运副总裁John Burger表示:“中国南部各省市地区一直是希尔顿重点发展业务地区之一,我们在这里管理运营着落地中国的9大品牌。南方拥有极为丰富的旅游资源,旅游目的地众多,同时,中国南方经济活跃,经济实力全球瞩目,商旅需求极为旺盛;粤港澳大湾区在国家经济发展和对外开放中起到支撑引领作用,经济发展潜力无限。迁址后,希尔顿的南部地区总部的各项功能将进一步强化,为实现2025年千店目标创造有利条件。”

在南部地区总部喜迁新址仪式上,希尔顿大中华区及蒙古精选服务酒店品牌副总裁李先峰表示:“希尔顿花园酒店大中华区总部将同时入驻南部地区总部新址。随着经济逐步复苏和商务旅行的恢复,希尔顿花园酒店这样能够满足消费者不断升级的消费需求、有极强抗风险能力的酒店品牌,获得了业主和宾客的青睐。截至2020年第三季度,希尔顿花园酒店在大中华区已开业22家酒店,签约超过70个项目,进入2020年后,以平均每月4个核心优质项目的速度增长。迁入新址将帮助我们更加贴近潜力无限的广阔市场,持续发展。” 

深圳地处粤港澳大湾区核心地带,拥有航空、高铁、水路和地铁等各种交通方式,旅客往来极为便利。作为第一家在深圳设立地区总部的国际酒店管理集团,希尔顿看重深圳优越的地理位置、便利的交通条件、充满活力的经济以及海内外的强大辐射能力。深圳新南部中心的落成以及希尔顿花园酒店品牌总部的迁入,让希尔顿进一步贴近市场,贴近业主和潜在业主,把握市场脉搏;同时便于管理辖区内的酒店业务,提高效率,促进业务增长。 

新南部地区总部位于深圳市南山区,负责运营南部约50家酒店,华尔道夫、康莱德酒店及度假村、希尔顿酒店及度假村、希尔顿逸林酒店及度假村、希尔顿格芮精选酒店、Tapestry Collection by Hilton、希尔顿花园酒店、希尔顿惠庭酒店及希尔顿欢朋酒店品牌在目前和不远的将来都将落地南方,预计到年底将有超过13家新酒店落成,其中两家是全新版花园酒店。 

2017年,希尔顿宣布了在华发展的战略,计划到2025年在大中华区开设1000家酒店。2020年虽然受到新冠疫情的影响,但是它以扎实的步伐恢复业务开拓发展。今年6月,希尔顿与碧桂园的核心联盟企业——凤悦酒店及度假村签订独家管理许可协议。凤悦酒店及度假村成为希尔顿惠庭酒店品牌在中国区的独家战略合作,在中国大陆地区开设1000家希尔顿惠庭酒店。这是酒店行业少见的空前合作规模,里程碑式协议将为行业回归增长铺平道路。

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