Hilton Introduces Digital Key, Further Enhancing Industry-Leading HHonors App
Keyless entry empowers guests to further customize their travel experience from their smartphone
MCLEAN, Va. - Hilton Worldwide (NYSE: HLT) today introduced Digital Key, an all-new feature of the Hilton HHonors app, providing the loyalty program's members more choice and control over their entire travel experience. Digital Key now gives frequent guests the option to bypass the hotel check-in counter and access their rooms, as well as any other area of the hotel that requires a key, directly via the Hilton HHonors app on their smartphones. By early 2016, HHonors members will be able to use their smartphones as their room key to enter more than 170,000 rooms at 250 U.S. properties within the Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton brands.
Since Hilton's introduction of digital check-in with room selection last July - an industry first - HHonors members have digitally checked-in more than 5 million times to date. In that same time period, the HHonors app has been downloaded more than 2 million times, and customer feedback on digital check-in has been overwhelmingly positive, with 93 percent of guests saying they've felt satisfied or extremely satisfied with the experience.
"HHonors members can use digital check-in and room selection at more than 4,100 properties globally - and those who have used it have shared exceptional feedback," said Geraldine Calpin, senior vice president and global head of Digital, Hilton Worldwide. "With Digital Key, we are making the guest experience even more seamless through our improved mobile app."
The Hilton HHonors mobile app provides a number of benefits to members of the program who book directly though the app, Hilton.com, the Hilton reservations call center or via Hilton's corporate travel partners. In addition to checking in digitally, selecting their own room from a floor plan or list and using their smartphone as their key, members can further customize their stay via the app by requesting amenities - like extra pillows, snacks or drinks.
"Through our app, we're giving HHonors members the ability to better control and personalize their stay with us," said Calpin. "Imagine if an HHonors member is arriving at our hotel after a long trip or running late to a meeting, Digital Key can provide our frequent guests the added benefit of going straight to their room without stopping at the front desk."
Digital Key provides guests with an additional convenient and secure way to access their room. Beginning the day before arrival, HHonors members who booked directly with Hilton may select their desired room on their mobile device using digital check-in and will be asked if they'd like a Digital Key during their stay. If the guest elects to use a Digital Key, it is issued as soon as the guest's room is ready the day of their arrival.
When Diamond, Gold and Silver HHonors members arrive at the hotel, they can head straight to their room - without stopping at the front desk* - since they already digitally checked-in through the HHonors app. When the guest approaches their hotel room, they can simply press the virtual "unlock" button on the app to unlock the door.
Digital Key beta testing commenced earlier this month at the Hilton Alexandria Old Town in Alexandria, Va., and will continue through 2015 at select U.S. properties across four brands including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton. Digital Key will first be available on the iOS platform and, later this year, it will be offered to Android users.
In addition to receiving other benefits like free standard Wi-Fi when booking directly through Hilton, HHonors members who use the Digital Key this year at beta hotels will receive 2,500 Hilton HHonors Bonus Points.
The Hilton HHonors loyalty program is open to all guests and free to join - visit here for enrollment information. HHonors members always get our lowest price with our Best Price Guarantee, along with HHonors Points, free standard Wi-Fi, access to digital check-in and Digital Key, and no hidden fees, only when they book directly through Hilton.
*Where available and allowed by local law
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 89 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key. With more than 89 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, and items on Amazon Shop with Points; make charitable contributions; or gain access to unique events through Hilton Honors Experiences, such as exclusive artist connections and VIP concerts with Live Nation®, and race experiences with McLaren Racing. The program is free to join, and travelers may enroll online by visiting www.hiltonhonors.com. Connect with Hilton Honors at newsroom.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter, and Instagram.Download Article Photos