Conrad Macao’s 2016 ‘PINK Inspired’ Campaign a Great Success
Stylish hotel paints the house pink inside and out this October to raise MOP150,000 for breast cancer awareness
MACAO - Conrad Macao, Cotai Central's 2016 'PINK Inspired' campaign has been hailed a great success, with the hotel raising MOP150,000 to support Hong Kong Cancer Fund's Pink Revolution, an annual campaign that raises awareness and funding for breast cancer research. As a Diamond sponsor of the campaign for the fourth successive year, the hotel offered its guests a series of 'PINK experiences and collectibles' between 1 to 31 October.
Conrad Macao also acknowledged the support of ARTĒ Madrid, a renowned Spanish jewellery design house with a boutique at Shoppes at Venetian, who helped make this year's fundraising campaign even more successful by donating an ARTĒ classic White Stones Necklace featuring synthetic white stones and paved on 925 sterling silver plated with rhodium. Guests who stayed at the hotel during the campaign and purchased a PINK upgrade package, including making a donation, were entered in the prize draw to win the beautiful necklace. With more than 250entries received during the campaign, the lucky winner was announced on 3 November.
Hotel guests were able to support 2016 'PINK Inspired' campaign in a variety of ways: by making a MOP10 donation upon check-out, enjoying a PINK Inspired Afternoon Tea experience, opting for PINK room upgrades, or purchasing an exclusive Conrad Pink bear or rubber duck. The hotel's award-winning signature restaurant Dynasty 8 also featured a special PINK menu.
One of the highlights of the campaign this year was a Pink charity lunch co-organised with the International Ladies' Club of Macau (ILCM) on 20 October, with emcee Hong Kong television host Sean Lee-Davies and guest speaker Ms Kerri-Anne Kennerley, an Australian television celebrity. More than 260 guests, all dressed in various shades of pink, dined on a Pink-themed menu. Guests were able to purchase raffle tickets to win more than MOP120,000 in prizes, thanks to the support of many retail partners at Sands Shoppes Cotai Strip Macao, including T Galleria - DFS, Butani Jewellery, Versace, Kate Spade New York, M Missoni, amika, Sabon, Kwanpen, LUSH Fresh Handmade Cosmetics, TWG Tea, and Rockport.
In addition, luxury hotel stays were given away at Conrad Maldives, Conrad Istanbul Bosphorus, Conrad Koh Samui, Conrad Manila, Conrad Bali, Conrad Seoul, Conrad Beijing, Conrad Singapore, Waldorf Astoria Chicago and the Rome Cavilleri Waldorf Astoria hotel.
As well as raising funds for Hong Kong Cancer Fund's Pink Revolution campaign, Conrad Macao also lent its support to local charity Happy Garden Association (Associação de Feliz Paraíso), a non-profit association established by cancer patients, their family members and local medical professionals in 2014 which provides cancer education and seminars for the public.
"I would like to thank all our guests, customers and team members who helped to make this year's 'PINK Inspired' campaign so successful," said Bede Barry, General Manager of Conrad Macao. "Our gratitude also goes to many of the luxury retailers at Sands Shoppes Cotai Strip Macao and our sister hotels around the world for their generous support of our PINK Inspired charity lunch, and the valuable help of the International Ladies' Club which we meant we were able to reach our fundraising target sooner than anticipated. We look forward to building the momentum and making next year's campaign even more successful."
Many of Conrad Macao's celebrity guests also came on board to support the campaign: from Hong Kong Cancer Fund's PINK Revolution campaign ambassador Coco Lee to Korean actress Clara Lee, Fashion stylist and model Jocelyn Luko, legendary Cantopop singer Alan Tam and Cantopop diva Joey Yung (to name just a few); all happy to have their photos taken with the famous Conrad Pink Bear.
Social media also played a part in the success of this year's event, with Conrad Macao's #pinkinspired2016 reaching more than 51,900 Facebook fans.
Donna Campbell / Joyce Chiu
Conrad Macao, Cotai Central
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About Conrad Macao, Cotai Central
Conrad Macao, Cotai Central is a world-class, contemporary, stylish hotel located at Sands Cotai Central, offering stylish guestrooms and suites in a 40-floor tower overlooking the Cotai Strip. Just a five-minute drive from Macau International Airport, Conrad Macao offers easy access to all parts of Macao with limousine service, plus the added convenience of complimentary shuttle buses. Conrad Macao is also connected conveniently to ferry terminals and border crossing points within a few minutes of the hotel. Take advantage of our authentic connections to Macao's cultural and heritage areas or stay entertained with direct access to restaurants and over 150 luxury brand shops at Shoppes at Cotai Central or relax at the Pool Deck or Health Club and Bodhi Spa. Conrad Macao, Cotai Central is the place to be in Macao to make your journey more inspired. For more information, please explore www.conradmacao.com.
About Conrad Hotels & Resorts
Conrad Hotels & Resorts is the destination for the new generation of smart luxury travelers for whom life, business, and pleasure seamlessly intersect. Conrad offers its guests an innovative way to Stay Inspired through a curated collections of 1-hour, 3-hour, or 5-hour experiences, available throughwww.StayInspired.com or through the intuitive Conrad Concierge mobile app. Consisting of 28 properties across five continents, Conrad is part of Hilton, a leading global hospitality company. Connect with Conrad by booking at www.conradhotels.com. Learn more about the brand by visiting news.conradhotels.com or following us on Facebook, Instagram, and Twitter (@conradhotels).
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,600 properties with nearly 913,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 85 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos