Taking the ‘Wearing of the Green’ to an International Level
Tourism Ireland’s Worldwide Initiative Embraced by Conrad Dublin
DUBLIN - 2019 marks the 30th anniversary of Conrad Dublin, the first Conrad globally to reach and celebrate this milestone, and for the first time ever, turned its lights green for the St. Patrick’s weekend festivities.
To celebrate, it launched a marketing initiative, reaching out to sister Conrad and Waldorf Astoria luxury properties around the world, inviting them to “go green” on St. Patrick’s Day. The idea was inspired by Tourism Ireland’s “Global Greening” initiative, a global campaign that lights up some of the world’s most iconic buildings and landmarks each year to celebrate St. Patrick’s Day and generate awareness of Ireland as a major tourism destination.
“Our aim was to replicate this ambitious campaign and celebrate with our colleagues around the world, whilst raising awareness of our hotel and brand around the world. We were excited to invite other luxury hotels around the world to join us on St. Patrick’s Day and “go green” by lighting up their hotel exteriors or lobbies and also officially mark our 30th year around the world” said General Manager, Martin Mangan, Conrad Dublin.
Conrad fully embraced this global drive and participating properties included Conrad Algarve; Conrad London St. James; Waldorf Astoria Edinburgh - The Caledonian; Waldorf Astoria Trianon Palace Versailles; Rome Cavalieri, A Waldorf Astoria Resort; Waldorf Astoria Amsterdam; Conrad Makkah; Conrad Dubai; Waldorf Astoria Dubai Palm Jumeirah; Conrad Cairo; Conrad New York; La Quinta Resort & Club, A Waldorf Astoria Resort; Conrad Fort Lauderdale; Conrad Bora Bora; Conrad Maldives Rangali Island; Conrad Bali; Conrad Hong Kong; Conrad Seoul; Conrad Tokyo; and Conrad Singapore to name a few, and also added other green activities such as staff members wearing green ties, creating bespoke green cocktails and offering Irish-inspired dishes.
Conrad Dublin also ran a series of activities throughout St. Patrick’s weekend including complimentary fresh shamrocks on St. Patrick’s Day for guests to pin to their collars, face painting over breakfast so guests could have shamrocks or an Irish flag drawn on their faces and an informal tour of Dublin with proud Dubliner Liam - Conrad Dublin’s Guest Relations Manager, exploring his home turf and sharing its rich history, stories and things only a true Dubliner knows about! Lemuel’s created a special “Lucky
Green” cocktail - a deliciously decadent tipple with gunpowder gin, guava syrup, basil leaves, lime juice and a dash of Grand Marnier, and guests had the opportunity to pour their own Guinness.
About Conrad Dublin
Conrad Dublin has been transformed, following a major refurbishment programme heavily inspired and influenced by Dublin’s rich literary culture and local heritage. The renovation programme features a stylish new design for guest bedrooms and suites, a full makeover of the Presidential Suite, the opening of a new, all-day Brasserie together with a new ground floor lounge and bar. Guests will also notice a smart and welcoming new lobby area.
About Conrad Hotels & Resorts
Spanning five continents with 35 properties, Conrad Hotels & Resorts has created a seamless connection between contemporary design, leading innovation and curated art to inspire the entrepreneurial spirit of the globally connected traveler. Conrad is a place where guests can experience service and style on their own terms – all while connecting with local and global culture. Connect with Conrad by booking at www.conradhotels.com or through the Hilton Honors mobile app. Learn more about the brand by visiting newsroom.hilton.com/conradhotels, and follow us on Facebook, Instagram, and Twitter.