Hilton Names Adam Crocini as First-Ever Vice President of Food & Beverage For the Luxury & Lifestyle Group
International executive to oversee the food & beverage strategy for Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton
MCLEAN, Va. - Hilton (NYSE: HLT) today announced the appointment of Adam Crocini to the role of vice president, Food & Beverage, Luxury & Lifestyle Group. As part of this newly created role, Crocini will serve as the chief strategist and champion for all matters related to food and beverage initiatives for Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton.
“We are incredibly honored to have Adam lead the food and beverage strategy for the Luxury & Lifestyle portfolio,” said Martin Rinck, executive vice president and global head, Luxury & Lifestyle Group, Hilton. “Adam joins us with a tremendous amount of experience shaping the F&B programming for marquee hotels around the world. With F&B being such a critical part of any hotel experience, Adam’s addition reinforces our commitment to delivering unforgettable experiences for all our guests throughout their entire stay.”
Crocini brings more than 20 years of experience in the development, opening and operating of hotels, restaurants, nightclubs and integrated resorts, and joins Hilton from Capella Hotels and Resorts in Singapore. In his most recent role, Crocini oversaw the operations and strategic planning for concepts and programing related to restaurants, bars, spa/wellness and rooms for new properties opening in Bangkok, Sydney, Sanya, Ubud, and Male.
Crocini will build on the long-standing history of culinary excellence at Hilton’s Luxury & Lifestyle properties, which has ushered in many industry firsts and currently hosts many award-winning restaurants:
- First hotel to create the Red Velvet Cake, The Waldorf Salad and to reinvigorate the Eggs Benedict
- First hotel to launch an underwater restaurant – Ithaa in 2005
- Three Michelin-starred restaurants, including La Pergola, Librije’s Zusje Amsterdam and Gordon Ramsay Au Trianon
- An impressive group of world-renowned talents, including Jean-Georges Vongerichten, Rungthiwa ‘Fae’ Chummongkhon and Michael Mina
“I am thrilled to join Hilton’s Luxury & Lifestyle Group, and build on the exciting momentum behind the four brands,” said Adam Crocini, vice president, Food & Beverage, Luxury & Lifestyle Group. "Food & beverage is at the core of every hotel experience, and I look forward to creating a best-in-class strategy and exciting F&B programs at all of our current and future properties.”
Throughout his career, Crocini has also held positions at Marina Bay Sands Integrated Resort and Casino, Wolfgang Puck Fine Dining Group, The TAO Group and Four Seasons Hotels and Resorts.
Born in Connecticut, Crocini completed an Associates Degree in Occupational Studies, Culinary Arts and a Bachelor of Professional Studies in Hospitality Management at The Culinary Institute of America in New York and the Executive Leadership Program at INSEAD in Singapore.
About LXR Hotels & Resorts
LXR Hotels & Resorts is Hilton’s luxury collection brand, with each location offering a singular travel experience native to its place, history, and tradition. Destined for the world's most alluring locations, LXR Hotels and Resorts immerse guests in bespoke travel experiences. LXR connects legendary luxury properties into a network of hotels that are set apart by an unrivaled commitment to personalized attention and locally immersive experiences for their guests. LXR Hotels & Resorts is part of Hilton, a leading global hospitality company, and each property benefits from the strength of the Hilton Enterprise and its award-winning Hilton Honors programs. Learn more at LXRHotels.com, or connect with us on Facebook, Instagram, Twitter, and Pinterest.
About Conrad Hotels & Resorts
Spanning five continents with nearly 40 properties, Conrad Hotels & Resorts has created a seamless connection between contemporary design, leading innovation and curated art to inspire the entrepreneurial spirit of the globally connected traveler. Conrad is a place where guests can experience service and style on their own terms – all while connecting with local and global culture. Connect with Conrad by booking at www.conradhotels.com or through the Hilton Honors mobile app. Learn more about the brand by visiting newsroom.hilton.com/conradhotels, and follow us on Facebook, Instagram, and Twitter.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,100 properties with more than 971,000 rooms, in 119 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, more than 103 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is a portfolio of 32 iconic properties that creates a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver graceful service from the moment a guest books through checkout. In addition to the brand’s renowned hotel offerings, Waldorf Astoria boasts a best-in-class residential portfolio, including 18 properties either open or in development, that provide the comfort of a private home combined with the unsurpassed amenities and legendary service of Waldorf Astoria. Waldorf Astoria is a part of Hilton, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com or through the Hilton Honors mobile app. Learn about the brand by visiting newsroom.hilton.com/waldorfastoria, and follow Waldorf Astoria on Twitter, Instagram, and Facebook.
About Canopy by Hilton
Hilton’s lifestyle brand, Canopy by Hilton, is a place in the neighborhood to relax and recharge, offering simple guest-directed service, comfortable spaces and thoughtfully local choices. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience. There are nearly 15 Canopy properties open around the globe and more than 40 under development across 14 countries and territories. Experience a positive stay at Canopy by booking at www.canopybyhilton.com or through the Hilton Honors mobile app. Learn more about the brand at newsroom.hilton.com/canopybyhilton, and connect with us on Facebook, Instagram, Twitter, and Pinterest.