Conrad Bali Serves Sustainable Coffee Grown by Women Farmers in Bali and West Java
BALI, Indonesia - Conrad Bali today will serve sustainable, locally sourced coffee from Java Mountain Coffee, an indigenous social enterprise majority-owned by women. The organization focuses on empowering women through training and development from proven certification programs that ensures sustainable coffee farming.
Guests to Conrad Bali will now be able to enjoy Java Arabica and Mocha Java Blend that is harvested from the farm areas on Mount Batukaru in Bali and West Java. Guests staying in the suites and villas will enjoy the coffee, which are sealed in biodegradable coffee capsules, in the comforts of their own private space.
"Serving local coffee which is sustainably sourced in Indonesia underscores our commitment to provide guests with exceptional locally inspired experiences. We are glad to be able to share this story about Indonesia with our guests through a cup of coffee," said Frederic Lebegue, general manager of Conrad Bali. "Furthermore, this initiative supports Hilton's commitment to strengthen local communities, promote equal opportunity for women and aligns with our global corporate responsibility strategy, Travel with Purpose."
In March 2014, the company signed the CEO Statement of Support for the Women's Empowerment Principles. The signing underscores Hilton's commitment to support capacity building in three key areas of women in leadership, women as business partners as well as community partnerships that invest in women and girls through education, training and professional development.
"Java Mountain Coffee is proud to be Conrad Bali's coffee purveyor and we are glad that this association highlights our shared value to contribute to measured environmental and socio-economic impacts to the most vulnerable women coffee farmers and farms in Indonesia." said Nadine Alexandra, Spokeswoman of Java Mountain Coffee.
About Java Mountain Coffee's Social Cause
Ten per cent of every sale made will be invested back into "Women's Empowerment Innovation Fund". This amount will be used to defray, on behalf of women farmers and workers the cost for them to join and become certified in global programs by RainForest Alliance. Once certified, farmers are better able to lift their incomes through improved sustainability and market access. It will also go to the nursery program, which invests in new coffee trees and secondary income shade trees (coffee needs shade to grow) such as timber, rubber, citrus and banana. The distributing of the products and training to the Balinese and Javanese women in the program is delivered by Indonesian Coffee & Coco Research Centre and monitored by the Food and Agricultural Organization of the United Nations (FAO).
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About Conrad Bali
Conrad Bali is a luxury beachfront resort located on the southern coast of Bali, an island in the Indonesian archipelago with an alluring blend of natural beauty and timeless traditions. Contemporary in design, the resort boasts panoramic views to the ocean, pools and gardens and features 358 guest rooms and suites, inspired dining options, extensive meeting, event, and leisure facilities including the Jiwa Spa. The resort is also home to a beachfront wedding venue, Infinity chapel. The exclusive Conrad Suites & Villas are located on a private wing and offers enhanced privacy with personalized service. Learn more about the brand by following us on Facebook, Instagram and Twitter (@conradbali)
About Travel with Purpose
Travel with Purpose is Hilton Worldwide's commitment to provide shared value to its business and communities around the world. As the driving strategy for Hilton Worldwide's corporate responsibility efforts, Travel with Purpose focuses on creating opportunities for individuals to reach their full potential; strengthening local communities where Team Members live, work and travel; celebrating cultures and the power of travel; and living sustainably through the measurement, analysis and improvement of the use of natural resources. Visit www.hiltonworldwide.com/corporate-responsibility and www.hiltonworldwide.com/sustainability for more information.
About Java Mountain Coffee
Java Mountain Coffee is an Indonesian social enterprise with a mission and U.N commitment to empower 1 million rural women and plant 3 million climate resistant coffee and shade trees by 2030 through sustainable trade. For more information, visit the Java Mountain Coffee website: www.javamountaincoffee.org
About Conrad Hotels & Resorts
Spanning five continents with nearly 40 properties, Conrad Hotels & Resorts has created a seamless connection between contemporary design, leading innovation and curated art to inspire the entrepreneurial spirit of the globally connected traveler. Conrad is a place where guests can experience service and style on their own terms – all while connecting with local and global culture. Connect with Conrad by booking at www.conradhotels.com or through the Hilton Honors mobile app. Learn more about the brand by visiting newsroom.hilton.com/conradhotels, and follow us on Facebook, Instagram, and Twitter.Download Article Photos