Canopy by Hilton Says Hello to Atlanta Midtown
Hilton’s New Lifestyle Brand to Open in Atlanta’s “Heart of the Arts” Neighborhood
ATLANTA and MCLEAN, Va. - Hilton (NYSE: HLT), Greystar Real Estate Partners, Concord Hospitality Enterprises Company and Whitman Peterson announced today development plans for Canopy by Hilton Atlanta Midtown. The project, featuring Hilton's new hotel brand that redefines the lifestyle hotel category, has broken ground and is scheduled to open in summer 2018. The property will provide a comfortable stay for guests in search of thoughtful local experiences in Atlanta's vibrant Midtown neighborhood.
Located at 1414 West Peachtree Street, the 176-room hotel, which includes four spectacular suites, will offer 3,000 square feet of innovative, flexible meeting space with an adjacent board room and elevated outdoor terrace. The spacious new rooms will include wood flooring, walk-in tile showers and local art highlighting Atlanta's unique and exceptional character.
Following the brand pillars, Canopy by Hilton Atlanta Midtown will be inspired and influenced by its local surroundings, and will be a natural extension of the neighborhood. Guests can expect a thoughtfully curated local food and beverage menu that will highlight Atlanta's exceptional cuisine as well as an artisanal breakfast and Wi-Fi to be included in the room rate.
Located in the heart of Midtown, the epicenter of Atlanta's thriving arts scene, Canopy by Hilton Atlanta Midtown will be steps away from the High Museum of Art, Ferst Center for the Arts and Atlanta Symphony Orchestra. The hotel is part of a larger mixed-use project in conjunction with Greystar's Ascent Midtown residences, a 328-unit luxury multifamily tower set to open in summer 2018. Both buildings will sit alongside some of Atlanta's most iconic buildings, including Bank of America Plaza, the tallest building in Atlanta, and Symphony Tower, arguably the most notable fixture in the Atlanta skyline.
"Canopy by Hilton fits seamlessly into Atlanta's Midtown District," said Gary Steffen, global head, Canopy by Hilton. "Known by locals as the 'Heart of the Arts', Midtown Atlanta mirrors our Canopy brand ethos. With its booming arts and entertainment scene and Piedmont Park in its back yard, the Canopy by Hilton Atlanta Midtown property will offer guests a truly fresh and local Atlanta experience."
"We are delighted to have the opportunity to work with Hilton, Concord Hospitality and Whitman Peterson on such an exciting project," said John Roberson, senior director of development for Greystar. "Canopy by Hilton Atlanta Midtown is thoughtfully designed to complement Midtown's vibrant neighborhood with a curated café along West Peachtree Street, bicycles available for guests and walkable access to the Arts Center MARTA station."
"From the High Museum of Art to Symphony Tower, Midtown Atlanta attracts a mix of business and leisure travelers, making this an ideal community for the Canopy by Hilton concept," said Mark Laport, president and CEO of Concord Hospitality. "As the area continues to grow, so does the demand for a contemporary and connected hotel designed with guest needs in mind. Canopy by Hilton could not be a better fit and we are excited to team with Greystar to help ensure that this hotel represents the highest in quality accommodations in the Atlanta market."
Canopy by Hilton Atlanta Midtown will participate in Hilton Honors®, the only guest rewards program that allows members to earn Points & Miles® for the same stay and redeem points for free nights with No Blackout Dates at more than 4,600 hotels worldwide. Hilton Honors members who book directly through www.canopybyhilton.com will have access to benefits including: Digital Key, digital check-in and free Wi-Fi.
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Greystar is a leading, fully integrated real estate company offering expertise in investment management, development and property management of rental housing properties globally. Headquartered in Charleston, South Carolina with offices throughout the United States, Europe, and Latin America, Greystar is the largest operator of apartments in the United States, managing over 400,000 units in over 160 markets globally. Greystar also has a robust institutional investment management platform dedicated to managing capital on behalf of a global network of institutional investors with over $14 billion in gross assets under management including $6.9 billion of developments underway. Greystar was founded by Bob Faith in 1993 with the intent to become a provider of world class service in the rental housing real estate business. To learn more about Greystar, visit www.greystar.com.
About Concord Hospitality Enterprises Company
As an award-winning hotel development, ownership and management company, Concord Hospitality Enterprises Company has spent the last three decades partnering with owners and its investors on more than $1 billion in in premium branded properties across the United States and Canada. As an operator, both for third party owners and partners, Concord Hospitality instills value from the ground up, developing and managing with a sustainable viewpoint, a focus on quality and a hands-on involvement to ensure long-term profitability. Learn more at ConcordHotels.com.
About Whitman Peterson
Whitman Peterson is an institutional real estate investment management company actively investing in the lodging, multifamily, and seniors housing sectors. Since 2010, the firm has invested in more than 125 acquisition and development projects, which span 30+ markets and have an aggregate capitalization of approximately $5 billion. Over the past four years, Whitman Peterson has invested in the acquisition, repositioning, or development of 30 hotels and is actively pursuing additional acquisition and development opportunities nationally. To learn more about Whitman Peterson, visit WhitmanPeterson.com.
About Canopy by Hilton
Hilton’s lifestyle brand, Canopy by Hilton, is a place in the neighborhood to relax and recharge, offering simple guest-directed service, comfortable spaces and thoughtfully local choices. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience. There are 15 Canopy properties open around the globe and more than 40 under development across 14 countries and territories. Experience a positive stay at Canopy by booking at www.canopybyhilton.com or through the Hilton Honors mobile app. Learn more about the brand at newsroom.hilton.com/canopybyhilton, and connect with us on Facebook, Instagram, Twitter, and Pinterest.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,100 properties with more than 977,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, more than 106 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos