Canopy by Hilton Breaks the Ice with “Meet the Neighbors” Program
Lifestyle Hotel Brand Spotlights Locals in Reykjavik through Social Media Campaign #MeetTheNeighbors
MCLEAN, Va. - Canopy by Hilton, Hilton’s newest hotel brand that redefines the lifestyle space through a fresh approach to hospitality, today announced a new social media campaign, “Meet the Neighbors.” This series spotlights locals’ point of view through interviews with the brand that paint the landscape of each unique Canopy neighborhood.
The brand’s inaugural property Canopy Reykjavik | City Centre, which will welcome guests in early 2016, will be the first to showcase its dynamic and charming neighbors starting this September. After its September launch, the program will dedicate one week every month to sharing curated neighbor spotlights across select regions for “Meet the Neighbors.” All contributors will live or work within walking distance to a Canopy by Hilton hotel, ranging from shops and restaurant owners to students and fitness instructors. “Meet the Neighbors” for Canopy Reykjavik will showcase three distinct features – Into The Glacier, Laurgardalur, and Slippbarinn, all of which will include tips and advice from locals.
“Reykjavik is a thriving city with a robust creative community and a unique energy,” said Gary Steffen, global head, Canopy by Hilton. “We are excited to discover more of Reykjavik and Canopy’s other destinations with our #MeetTheNeighbors campaign through the tips and advice of our new neighbors.”
Into the Glacier takes followers to Iceland’s most significant new attraction, the man made ice cave tunnel, located high on Europe’s second largest glacier; Langjokull glacier. Followers will see the glacier from the inside and gaze upon the beautiful blue ice, truly a unique experience.
Laurgardalur, a popular recreational, fitness, and green area in Reykjavik, will be the second feature. It includes Laugardalslaug center, a superb set of well-heated swimming-pools, hot tubs and saunas. This is the place where locals come together to have a chat about everything and nothing – a true local experience.
Slippbarinn the last feature, is Reykjavik’s hottest cocktail bar, extremely popular with locals and travelers alike.
Canopy Reykjavik | City Centre is now under construction on Hverfisgata St, a thriving neighborhood in the center of the city. The hotel is slated to open in early 2016 with the brand’s thoughtfully local aesthetic, which includes an open, light lobby and relaxing public spaces. A rooftop bar and restaurant will serve drinks and food throughout the day, while guests can also visit a bistro, sampling fresh, local produce while taking in the city sights.
Travel enthusiasts and locals can join the conversations by following Canopy by Hilton on Twitter and Facebook by following @canopybyhilton or using the hashtag #MeetTheNeighbors. Photo fans and pinners can visit Canopy by Hilton’s Instagram and Pinterest pages at @canopybyhilton to view the photos or follow the hashtag #MeetTheNeighbors.
Canopy Reykjavik will participate in Hilton Honors®, the only guest rewards program that allows members to earn Points & Miles® for the same stay and redeem points for free nights with No Blackout Dates at more than 4,350 hotels worldwide. Hilton Honors members who book directly through www.canopybyhilton.com will have access to benefits including: digital check-in, choose your room, and free Wi-Fi.
About Canopy by Hilton
Hilton’s lifestyle brand, Canopy by Hilton, is a place in the neighborhood to relax and recharge, offering simple guest-directed service, comfortable spaces and thoughtfully local choices. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience. There are 19 Canopy properties open around the globe and more than 35 under development across 15 countries and territories. Experience a positive stay at Canopy by booking at www.canopybyhilton.com or through the Hilton Honors mobile app. Learn more about the brand at newsroom.hilton.com/canopybyhilton, and connect with us on Facebook, Instagram, Twitter, and Pinterest.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,200 properties with more than 983,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the 108 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos