Canopy by Hilton Partners with BARK to Help Dogs and their People Feel at Home
With 3/4 of people wanting the ability to bring their dog on vacation, lifestyle hotel brand “has you covered” with new pet amenity partner
MCLEAN, Va. - Canopy by Hilton, Hilton’s (NYSE: HLT) lifestyle hotel brand, today announced a partnership with BARK, the makers of BarkBox, for its Paws in the Neighborhood program. Upon arrival with their dog, guests will receive an amenity kit designed just for Canopy by Hilton that contains a BARK toy, BARK dog treats and a neighborhood guide, in addition to food and water bowls and a dog bed in the guest room.
“We are thrilled to partner with a dog-loving brand like Canopy by Hilton and help travelers — both two- and four-legged — enjoy their adventures away from home,” said Lisa Bernier, director of advocacy and social impact, BARK. “Dogs ultimately want to ‘stay with their pack;’ in other words, they want to be with their humans at home and on the road, and Canopy hotels go the extra mile to make that possible and enjoyable.”
We’ve Got You & Your Dog Covered
Canopy by Hilton extends its signature, energizing hospitality — and emphasis on all things local — to dogs with its Paws in the Neighborhood program. Just as two-legged guests receive a taste of the local culture with a “welcome amenity,” Canopy by Hilton canine guests receive a “welcome kit” upon arrival to help them feel at home. The kits, which Canopy developed with BARK, include:
- A BARK cinch bag designed for Canopy
- A bag of BARK treats made in the U.S. with all-natural ingredients
- A custom snuggly (yet durable) BARK toy
- A customized neighborhood guide with all the dog hot spots
- A roll of extra-thick dog waste bags (for the important “business trips”)
Dogs and humans will also arrive to a guest room that is set up for their stay with “Just-Right” beds (one for the human, one for the pup), Canopy-inspired food and water bowls — not to mention, a placemat — and a “Woof!” door hanger to inform others of the four-legged guest of honor.
The Case for Dog Days of Vacation
“We developed Canopy by Hilton out of extensive consumer research and knew from the start that dogs are an important part of the family for many of our guests,” said Gary Steffen, global head, Canopy by Hilton. “Given this, we created Paws in the Neighborhood while designing the Canopy brand, and we are so pleased to now partner with the dog expert, BARK, to ensure all of our guests feel at home with us.”
BARK also conducted research that underscores the importance of pet-friendly hotel accommodations for travelers today. According to a recent survey, 78% of people want the ability to bring their dog with them on vacation (this figure climbs to 81% for respondents who range 18–34 in age). Additionally, 69% of people rate “hotels and travel options specifically designed for travelers with dogs” among their two most important travel needs.
See here for Canopy by Hilton and BARK’s list of unique tips for traveling with your dog.
With the new partnership, Canopy by Hilton hotels will work with BARK to host dog-centric programs for guests and locals. These on-site gatherings will range from “yappy hours” to puppy yoga and pet costume contests. Additionally, in true Canopy fashion, hotels are encouraged to partner locally to benefit neighborhood dog businesses and dogs in need. Many Canopy properties will host adoption events and arrange for Enthusiasts to volunteer with local shelters.
Canopy by Hilton and BARK are also exploring options to bring BarkPark, BARK’s unique solution to the first truly “third-space” for dogs and their people, to hotels opening in the future.
Canopy by Hilton’s Paws in the Neighborhood program is available at its North American properties. Guests pay a nonrefundable pet deposit per stay (not day) not to exceed $50 USD, which covers up to two dogs per room. Canopy by Hilton has eight properties currently operating in North America and expects to open an additional 13 by the end of 2020.
BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats and wellness supplements, and dog-first experiences that foster the health and happiness of dogs everywhere.
Founded in 2012, BARK loyally serves dogs nationwide with monthly subscription services, BarkBox and Super Chewer; a curated e-commerce experience on BarkShop.com; and custom collections via its retail partner network, including Target. At BARK, we want to be the people our dogs think we are and promise to be their voice until every dog reaches its full tail-wagging potential. Sniff around at bark.co for more information.
About Canopy by Hilton
Hilton’s lifestyle brand, Canopy by Hilton, is a place in the neighborhood to relax and recharge, offering simple guest-directed service, comfortable spaces and thoughtfully local choices. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience. There are 15 Canopy properties open around the globe and more than 40 under development across 14 countries and territories. Experience a positive stay at Canopy by booking at www.canopybyhilton.com or through the Hilton Honors mobile app. Learn more about the brand at newsroom.hilton.com/canopybyhilton, and connect with us on Facebook, Instagram, Twitter, and Pinterest.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,100 properties with more than 977,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, more than 106 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.