Marrying Innovation and Tradition: Hilton Celebrates Mid-Autumn Festival in Style
Creative excellence and culinary craftsmanship displayed across Hilton’s hotels in South East Asia with a unique take from each country
SINGAPORE - Hilton hotels across South East Asia are set to welcome the Mid-Autumn Festival with exclusive lunar treats of premium traditional baked and snow skin mooncakes, each with a corresponding signature gift box marking its creative excellence and culinary craftsmanship.
Culturally-diverse and gastronomically-rich, food remains a centrepiece for most festive occasions in the region. Traditionally, Mid-Autumn Festival celebrates an annual harvest following the summer, where families come together for thanksgiving and worship the moon for a bountiful harvest. The celebration has since evolved into a reunion feast, paired with moon-gazing, lantern displays, and the festival’s quintessential delicacy - mooncakes gifted in lavish festive packaging.
“The Mid-Autumn season is a great opportunity to showcase the cultural diversity of our region where we have hotels operating across nine countries in South East Asia. Each year, our culinary teams seek to outdo themselves creating delectable festive feasts complemented by aesthetically pleasing boxes suitable for gifting or personal enjoyment that meets the ever-evolving consumer trends and tastes. We are delighted to be launching a beautiful new collection this year that marries tradition with innovation to help families and loved ones reconnect during this period,” said Paul Hutton, vice president, Operations, South East Asia, Hilton.
Available from now until 21 September 2021, the 2021 Mid-Autumn series is a multidimensional feast of the senses - from sight to taste. Hilton welcomes guests to join them on an exciting journey of fine quality and exquisite flavours in participating restaurants and hotels:
Oriental Treasures - A 2021 Mid-Autumn Collection, Malaysia and the Philippines
Taking the lead with participating hotels across Malaysia and the Philippines, Hilton’s hotels launched the Oriental Treasures regional series with an enticing array of traditional baked varieties of classic and modern flavours. Embellished in imperial red, the celebrated gift box represents the core of Chinese heritage with classic motifs of noble red-crowned cranes, celestial clouds, and a golden full moon. The ornate die-cut window pane, inspired by the moon windows of Oriental architecture, offers a peek at the individual matte-finishing gold and red receptacles housing the individual mooncakes.
Positioned as a festive centrepiece, this classic rendition is an indisputable choice for the region with 10 participating hotels offering this series including Hilton Kuala Lumpur, Hilton Kuching, Hilton Kota Kinabalu, DoubleTree by Hilton Kuala Lumpur, DoubleTree by Hilton Melaka, DoubleTree by Hilton Johor Bahru, Hilton Garden Inn Kuala Lumpur, Hilton Garden Inn Puchong, Hilton Manila and Hilton Clark Sun Valley Resort.
While maintaining roots in Oriental tradition, Hilton celebrates a unique approach adopted by each country and takes into account its culture, trend, and sourcing of local ingredients. From modern tastes to sustainable chic and sophisticated flair, Hilton hotels across South East Asia honour the Mid-Autumn Festival with their respective range of limited edition gift boxes:
Chynna, Hilton Kuala Lumpur, Malaysia
This year, Hilton Kuala Lumpur welcomes Mid-Autumn Festival with a renewed celestial spirit of cultural traditions as seasons change, flavours innovate, and moments together are a luxury. With reunion gatherings on hold, timeless rituals take a different form this year and the Jade Moon gift box is an invitation to make this year’s festivities an occasion to remember. This striking mint-green box is a celebration of modern tastes while paying homage to the prestigious shade of jade - a symbol of wealth, peace and prosperity. Sharing the highlight is the luxurious Royal Jade signature snow skin mooncake bearing a glowing resemblance with the gift box.
Toh Yuen, Hilton Petaling Jaya, Malaysia
Inspired by folklore’s loyal creature, the Mythical Joys gift box series by Hilton Petaling Jaya are a whimsical tribute to the Jade Rabbit legend. Carefully crafted to reflect the Mid-Autumn night, the Deluxe and Premium gift boxes sport a vibrant navy blue and bright yellow combination with familiar visual motifs of the rabbit and a full moon, making it the perfect companion piece to the celestial festivities.
China Blue by Jereme Leung, Conrad Manila, Philippines
Welcome a bountiful harvest this Mid-Autumn Festival with China Blue by Jereme Leung’s selection of handcrafted mooncakes, presented in an exclusive Mid-Autumn collection. In collaboration with local social enterprise Zarah Juan, the Harvest Mooncake Bag is an artisanal celebration of Filipino craftsmanship of sustainable wood, intricate designs inspired by traditional Barong Tagalog fabric and handwoven Binakul textile patterns. Available in two limited edition designs, the collection is proudly designed with the intention of preserving Filipino culture and heritage.
Golden Peony, Conrad Centennial Singapore, Singapore
As the purveyors of elegance and opulence, Golden Peony celebrates a selection of meticulously crafted soft and velvety mooncakes in a specially designed collector’s gift box that exudes sophistication and contemporary flair. Bold red and completed with a textured finishing, the head-turning Limited Edition Faux Crocodile Leather box is a classic tribute to the cosmopolitan city-state, matched only with the exquisite lunar treats made for the celestial connoisseur.
Liu Chinese Restaurant, Conrad Bangkok, Thailand
Celebrate this Mid-Autumn Festival with Conrad Bangkok's delicious homemade mooncakes, artfully crafted by Master Chef Andy Fung. With Liu’s menu honouring the rich influence of Cantonese cuisine, these traditional baked mooncakes use only the highest quality ingredients with all-time favourite flavours of Golden Custard, Classic Durian, Multigrain, and White Lotus Paste, making it the perfect gift for loved ones and business associates.
Hilton Hanoi Opera, Vietnam
With more than a decade of experience in making premium mooncakes under its belt, Hilton Hanoi Opera once again introduces its exquisite mooncake and luxurious gift box collection. The pink-midnight blue boxes are a collector’s item featuring three-box designs to suit every gifting need, including pairing options of premium wine, whisky or tea with its range of crowd favourite mooncake flavours.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,600 properties and more than 1 million rooms, in 119 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 World’s Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the more than 118 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.