Tru by Hilton opened it tenth property in Garland, TX on January 18.
Tru by Hilton opened nine properties:
Tru by Hilton Oklahoma City Airport - April 21
The brand celebrated the grand opening of its first hotel location - May 25
Tru by Hilton McDonough, GA - June 15
Tru by Hilton Lancaster, PA - June 30
Tru by Hilton Cheyenne, WY - July 18
Tru by Hilton Murfreesboro, TN - September 19
It is the brand's first dual-build property with Home2 Suites by Hilton.
Tru by Hilton York, PA - October 12
Tru by Hilton Stuttgart, AR - November 13
Tru by Hilton Las Vegas Airport - December 7
It is the largest open to date.
Tru by Hilton Portland Airport Area, Maine - December 21
In February, the brand is recognized by the Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards:
Silver: "Making a Tru Debut" - PR New Opening Launch category.
Tru by Hilton is recognized as having the fastest brand launch in the industry history.
In May, Tru by Hilton receives PRSA 2017 Bronze Anvil Award of Commendation in the Media Relations - Consumer Services, Travel and Tourism/Hospitality category.
In October 2017, the brand announces deals for Tru by Hilton properties in Canada, which marks the development of the brand's first non-U.S. locations:
Tru by Hilton Edmonton-Windermere in Alberta
Tru by Hilton Markham in Ontario
Tru by Hilton Kingston in Ontario
In December, Brand Head Alexandra Jaritz is named Person of the Year by Lodging magazine.
In January, Hilton launched Tru by Hilton, a game-changing midscale brand, at ALIS (The Americas Lodging Investment Summit) with 102 signed deals and 30+ working franchise applications for the new brand.
In March, Tru by Hilton breaks ground on its first property in McDonough, Georgia.
In June, Tru by Hilton is approved to develop in Canada.
In August, a Tru by Hilton lobby and bedroom prototype is built in Memphis at the Shared Services Center, for additional research and consumer testing.
Also, during this month, the brand kicked off a "Month of Groundbreakings" with 10 groundbreakings in 30 days.
In November, Tru by Hilton received several industry awards:
Stevie Award: Bronze - Best New Product or Service of the Year in the Consumer Services category.
Boutique Design's Gold Key Award: Judges' So Cool recognition
Design Awards: Finalist for the Fast Company Innovation Award
Tru by Hilton completes initial design.
Tru by Hilton initiates owner and consumer research.
Research conducted throughout development process and continues today
Hilton establishes the concept for Tru by Hilton.
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