Tru by Hilton

A Revolutionary New Midscale Brand


Hilton Worldwide Changes the Game with a Revolutionary New Midscale Brand
Tru by Hilton makes spirited debut with 102 hotels signed, and 30 more in various stages of approval

MCLEAN, Va. - January 25, 2016 - Hilton Worldwide (NYSE: HLT) today unveiled Tru by Hilton, a brand that is simplified, spirited and grounded in value, filling a massive void in the midscale category in the U.S. and Canada. Built from a belief that being cost conscious and having a great stay don’t have to be mutually exclusive, Tru by Hilton offers an experience unlike anything in its space, consistently delivered in a surprisingly affordable way.

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