Hilton Surpasses 100,000 Open Hotel Rooms in EMEA
Nearly 40,000 rooms under construction and expected to open in next three years
BERLIN, Germany and MCLEAN, Va. - Ahead of this year's International Hotel Investment Forum in Berlin, Hilton (NYSE: HLT) has announced that it has passed the milestone of 100,000 rooms trading across its Europe, Middle East & Africa portfolio.
The news comes in a period of unprecedented global growth for the company. In EMEA specifically, this has seen net unit growth of more than 20,000 rooms in the past three years, a trend which is set to continue with close to 40,000 rooms currently under construction and expected to open by the end of 2020.
Patrick Fitzgibbon, senior vice president, development, Europe, Middle East & Africa, Hilton said: "Reaching 100,000 trading rooms is a significant milestone for us as a company, particularly given the quality and breadth of Hilton's portfolio in the region. Our development journey in EMEA continues to set the pace for the industry - with over 60% of our pipeline rooms already under construction."
- A burgeoning pipeline is set to double the number of Hampton by Hilton and Hilton Garden Inn hotels over the next three years
- This year has also seen Hilton's upscale DoubleTree by Hilton brand open its 100th property in the region, (DoubleTree by Hilton Madrid Prado)
- The city of Reykjavik, Iceland became home to the world's first Canopy by Hilton in 2016
- Curio - a Collection by Hilton has already accumulated 16 trading and pipeline properties in EMEA.
Fitzgibbon added: "In the last decade we have introduced five new brands to the market which have allowed us to kick-start growth in a variety of segments, with our mid-market and economy brands now trading or under development in more than 200 locations. We have also successfully launched our collection brand, Curio, as well as continuing to build our core Hilton brand and luxury offering. Owners of our hotels were rewarded with the highest occupancy rates recorded in our history across the globe last year, 2017 is set to be another milestone year for Hilton in EMEA."
Hilton's EMEA growth in numbers:
- 5,477 new rooms opened in 2016 helped reach the 100,000 landmark
- 23,384 rooms added in the past three years alone
- 11,000+ rooms expected to open in 2017 and 40,000+ by the end of 2020
- 64,000+ total rooms in Hilton's EMEA pipeline
- Approximately 50% of Hilton's pipeline located in Middle East & Africa
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,400 properties with nearly 880,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos