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DoubleTree by Hilton and the New Tropicana Las Vegas Announce Strategic Partnership

Agreement Puts Hilton Worldwide Back on the Vegas Strip for the First Time in Almost 14 Years

October 26, 2012  |  This information originated in American English.
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MCLEAN, Va., LAS VEGAS - DoubleTree by Hilton, Hilton Worldwide's fastest growing full-service brand, and the New Tropicana Las Vegas today announced a strategic franchise agreement that marks the return of Hilton Worldwide to the Las Vegas Strip after an almost 14-year absence. Under the terms of the franchise agreement, Tropicana Las Vegas will continue to own and operate all 1,600 guest rooms in the 35-acre resort, which recently completed a $200 million comprehensive transformation.

When the hotel becomes the Tropicana Las Vegas - a DoubleTree by Hilton in January 2013, guests will be able to earn and redeem Hilton HHonors points and airline miles at the award-winning Strip resort, which features four restaurants, a spa, a nightclub and beach club, an entertainment complex, and a state-of-the-art conference center and exhibition hall.

"We are thrilled to be affiliated with such a first-class organization that shares our customer-centric values, and we are honored that DoubleTree by Hilton selected us to represent their marquee brand on the Las Vegas Strip," said Tropicana Las Vegas CEO Alex Yemenidjian. 

"After careful consideration, we selected the Tropicana Las Vegas to represent the DoubleTree by Hilton brand on the Las Vegas Strip, not only because of the beautiful transformation of the resort, but also because of its unparalleled commitment to guest service," said Rob Palleschi, global head of DoubleTree by Hilton. "We are proud that, with the addition of Tropicana Las Vegas to our portfolio, Hilton Worldwide will continue to build upon its rich history in Las Vegas, and Hilton HHonors members will have a new home on the Strip."

DoubleTree by Hilton is renowned for its award-winning CARE culture and for its unique chocolate chip cookie welcome.

Contact:
Maggie Giddens
DoubleTree by Hilton
+1 (703) 883-5346
maggie.giddens@hilton.com

Fred Harmon
Vice President
Tropicana Las Vegas
+1 702 739 5480
pr@troplv.com

About the New Tropicana Las Vegas
Prepare to be surprised! The New Tropicana Las Vegas redefines the expectations of today's global travelers with a recently completed $200 million transformation which provides a casually elegant resort experience. In addition to a South Beach rhythm and vibe, the transformation of the resort includes a fresh redesign of every best-in-class room and suite, the 50,000-square-foot casino, more than 60,000 square feet of meeting and exhibition space, several new restaurants and bars, a new race and sports book, Glow®, A Mandara Spa and fitness center, and Bagatelle Beach & Nightclub (Opening October 31). First-class entertainment includes Dancing with the Stars: Live in Las Vegas (seasonal), Laugh Factory and the Mob Attraction Las Vegas. | http://www.troplv.com

The New Tropicana Las Vegas is not affiliated with any other Tropicana property or brand.

For additional information or for reservations, please call 702-739-2222 or visit www.troplv.com.

Stay up-to-date on the latest Tropicana Las Vegas happenings by finding us on Facebook (http://facebook.com/troplv) or follow us on Twitter (http://twitter.com/troplv).

About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube. About DoubleTree by Hilton DoubleTree by Hilton is a fast-growing, global portfolio of more than 500 upscale hotels with more than 119,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. DoubleTree by Hilton prides itself on paying attention to the little details that have a big impact, from welcoming guests with its signature warm DoubleTree Cookie to serving the communities around them. DoubleTree by Hilton hotels offer unique, contemporary accommodations and full-service facilities, including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. To make reservations, travelers may visit doubletree.com. Connect with the DoubleTree by Hilton on facebook.com/doubletree, twitter.com/doubletree and instagram.com/doubletree. Journalists may visit news.doubletree.com.