Americas News

Elara, a Hilton Grand Vacations Club, Debuts Center Strip in Las Vegas Becoming Brand’s Fourth Managed Resort in Thriving Market

Hilton Grand Vacations Now Manages Resort Operations and Oversees Condominium Association

March 01, 2012  |  This information originated in American English.
Gallery Photos...
View Entire Gallery

ORLANDO, Fla. - Hilton Grand Vacations ("HGV") today announced the official debut of Elara, a Hilton Grand Vacations Club, coinciding with the launch of resort operations management by the timeshare brand of Hilton Worldwide.  The announcement follows a series of recent transactions at the sleek 52-story, 1201-unit property, prominently located on the prime Center Strip of Las Vegas, Nevada.

In November, 2011, LV Tower 52, LLC ("LV Tower") acquired a controlling interest in Planet Hollywood Towers by Westgate and appointed Hilton Grand Vacations to rebrand the property and provide future vacation ownership sales and marketing services.  Most recently LV Tower appointed HGV to oversee the resort's condominium association, timeshare interval reservations, and on-site resort maintenance and resort operations.  The more than 17,000 existing Westgate owners of the property will continue to enjoy the full ownership rights and benefits associated with their original purchase from Westgate Resorts as well as their exchange privileges with Interval International.

"At Elara, Hilton Grand Vacations has a remarkable opportunity to contribute the signature strengths of our brand," said Mark Wang, president of Hilton Grand Vacations.  "Beginning with the arrival of our first guests today, we are committed to delivering a memorable experience for all visitors to the resort.  We also have the privilege of providing Westgate owners with excellent reservation services and home owners association management support."

The resort opened in late 2009 as the largest single vacation ownership building in the world. The spectacular property offers adjoining access to the Miracle Mile shops and is adjacent to the Planet Hollywood Resort & Casino complex featuring a renowned casino, nine restaurants and the Mandara Spa.  A grand lobby overlooking a magnificent tropical pool, private cabanas, and pool bar highlight the resort's renowned amenities.  Stylish studios and spectacular one-, two-, three- and four-bedroom suites feature state of the art in-room entertainment systems, and magnificent views of the Las Vegas Strip.

In celebration of the debut of Elara, a grand offer is now available to all rental guests.  Reserve a studio room at Elara and receive a complimentary upgrade to a Junior Suite for stays between March 1, 2012 and May 25, 2012.  For reservations and additional information, please visit or call 1-800-HILTONS.

Elara becomes the fourth Hilton Grand Vacations Club in Las Vegas, each offering a uniquely appealing environment and immediate access to the city's celebrated attractions.  According to Kim Kreiger, HGV Sr. Vice President Club and Resorts, "More than 48,000 Hilton Grand Vacations Club Members have a Home Resort in Las Vegas and we're thrilled to see them return year after year.  Since the 1994 opening of our flagship resort at the Flamingo, the sustained demand for ownership opportunities prompted us to build two additional properties.  Each Club offers distinctive advantages for owners and guests, and we are confident that Elara is an ideal complement to our resort collection."

Hilton Grand Vacations, the vacation ownership division of Hilton Worldwide, will provide vacation ownership sales and marketing services at the property. All future deeded real estate interests sold will include membership in Hilton Grand Vacations Club, providing owners with distinctive global travel advantages and membership in the renowned Hilton HHonors guest loyalty program featuring more than 3,750 hotels across ten leading brands worldwide. 

About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube. About Hilton Grand Vacations Hilton Grand Vacations Company, LLC, dba Hilton Grand Vacations, is a division of Hilton, recognized as a leading global hospitality company. With headquarters in Orlando, Fla., Hilton Grand Vacations develops, markets and operates a system of brand-name, high-quality vacation ownership resorts in select vacation destinations. The company also manages and operates two innovative club membership programs: Hilton Grand Vacations Club® and The Hilton Club®, providing exclusive exchange, leisure travel and reservation services for more than 260,000 Club Members. For more information, visit, or connect at