Asia/Pacific News

Hilton Worldwide to launch new MICE campaign in Asia Pacific to give away 7 million Hilton HHonors points

‘FROM MICE TO MILLIONS’ kicks-off this August in more than 90 regional hotels and resorts

July 31, 2012  |  This information originated in American English.

SINGAPORE - Hilton Worldwide today announced that it will launch a new meetings, incentives, conferences and events (MICE) campaign in Asia Pacific - 'FROM MICE TO MILLIONS' - where regional bookers take part in a challenge for a chance to win up to 2 million Hilton HHonors points. With a total of 7 million Hilton HHonors points up for grabs, top bookers from Asia Pacific who organize meetings on behalf of their companies, will be able to use these points towards free nights at Hilton Worldwide's portfolio of hotels or redeem a wide range of productivity tools for themselves or their companies, such as laptop computers, mobile phones and printers from the HHonors global mall (

Aimed at recognizing and rewarding top bookers, 'FROM MICE TO MILLIONS' provides even more incentives for bookers to hold meetings and events at Hilton Worldwide's portfolio of hotels and resorts across the region.

To qualify for the challenge, bookers have to make a booking between August 1 and December 31, 2012, to hold a meeting or event between August 1, 2012 to February 28, 2013 at any of the more than 90 participating hotels and resorts in Hilton Worldwide's portfolio in Asia Pacific. At the end of the campaign, the overall top booker in Asia Pacific, based on highest cumulative revenue generated throughout the campaign, will be awarded 2 million Hilton HHonors points.

In addition to the overall campaign winner, there will also be a regional challenge where the top bookers from five Asia Pacific regions - Australasia; Greater China; South and Southeast Asia; India; Japan, Korea and Micronesia - will be awarded 1 million Hilton HHonors points.

"Hilton Worldwide understands that organizations are more discerning about their MICE expenditures and are looking to yield more value and unique experiences that can be shared when face-to-face meetings are conducted. With this in mind, we have made it a priority to not only offer exceptional value to our customers who are hosting meetings at our portfolio of hotels, but also more importantly provide them with tailored solutions for each meeting," said Philippe Garnier, vice president, sales and regional marketing, Asia Pacific, Hilton Worldwide.

"We understand that organizing meetings goes beyond providing tables, chairs and flipcharts. Meetings and conferences are important for business because they are about people connecting and sharing, and we aim to provide them with the most conducive and memorable backgrounds to facilitate this important exchange. Understanding our customers' needs for "complete" solutions underpins our MICE service philosophy at Hilton Worldwide and the 'FROM MICE TO MILLIONS' campaign is a way to reward bookers for their continued support," he added.

To find out more about the 'FROM MICE TO MILLIONS' campaign including the terms and conditions, please visit

About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,200 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi.  Visit for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube. About Hilton Honors Hilton Honors is the award-winning guest-loyalty program for Hilton’s 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. With more than 69 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, items on Amazon Shop with Points; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (, such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting or connect with Hilton Honors at