Global/Corporate News

Hilton Takes Home Top Honors at the 2015 HSMAI Adrian Awards Gala

Hilton Worldwide, Homewood Suites and Embassy Suites Earn Platinum, HSMAI’s Highest Accolade

March 02, 2016  |  This information originated in American English.
 

MCLEAN, Va. - In 2015, Hilton Worldwide (NYSE: HLT) sparked the world's imagination and inspired new travel experiences through its creative marketing and communication efforts. At last week's Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards Gala in New York City, HSMAI bestowed 84 Adrian Awards to Hilton Worldwide and its portfolio of brands, including three Platinum Awards, HSMAI's highest honor.

The Adrian Awards are one of the most respected honors in the travel and hospitality industry. The awards, which recognize outstanding digital marketing, advertising and public relations initiatives, are judged by approximately 200 industry experts, along with leading members of the travel community.

"Our marketing and communication efforts ignite a passion for travel, helping our guests seek out new experiences and take advantage of enticing offers," said Geraldine Calpin, chief marketing officer, Hilton Worldwide, "We're honored that HSMAI recognized many of our campaigns and the great work our teams are doing to delight our guests around the world."

Hilton Worldwide, Homewood Suites and Embassy Suites were each honored with Platinum Awards in the advertising and public relations categories. Additionally, Robert Allegrini, vice president Corporate Communications for the Americas, and Chris Wilroy, senior vice president, Commercial Services were named to the Top 25 Most Extraordinary Minds in Sales, Marketing and Revenue Optimization.

Along with the above honors, the below brands were recognized for a range of communications efforts in the advertising, public relations and marketing categories:

Hilton Worldwide

  • Platinum, Public Relations: New Opening/Launch - Hilton Transforms Smartphones Into a "Remote Control" for Hotel Guests
  • Gold, Public Relations: Marketing Program, Consumer - Hilton Pride Month Media, LGBT
  • Gold, Public Relations: Public Affairs/PSA's - Hilton Transforms Smartphones Into a "Remote Control" for Hotel Guests
  • Gold, Advertising: In Property/In Flight, Consumer - Digital Hospitality Video
  • Gold, Advertising: Complete Campaign, Consumer/Group Sales/Travel Trade - Brand Positioning
  • Gold, Advertising: Radio, Consumer - Hilton & PopSugar Find Your Happy Series Launch 
  • Silver, Public Relations: Feature Placement, Trade Publication - Smart Meetings, Hilton Worldwide
  • Silver, Public Relations: Feature Placement Print, Trade Publication - Hotel Business, Hilton Worldwide
  • Silver, Advertising: Complete Campaign, Consumer/Group Sales/Travel Trade - Hilton@PLAY Launch & Be@PLAY 
  • Silver, Advertising: Television, Consumer - Be@PLAY 30 Second Spot
  • Silver, Digital Marketing: Social Media/Social Networking - Hilton@PLAY Periscope of Nick Jonas Concert
  • Silver, Digital Marketing: Loyalty Program, Consumer - Digital Hospitality; Landing Page, Banner Ads, Videos, Facebook Ads, On-property Digital Signage
  • Bronze, Digital Marketing: Integrated Marketing Campaign for Consumers (B2C) - Hilton GRAMMYs 2015 Activation 
  • Bronze, Digital Marketing: Web Ad Series - Hilton & Mashable, PLAY Harder Series
  • Bronze, Digital Marketing: Video - Digital Hospitality Video
  • Bronze, Digital Marketing: Search Marketing Strategy - Hilton Worldwide Flips RLSA on Its Head for Major Budget Savings and Incremental Bookings
  • Bronze, Advertising: Radio, Consumer - Hilton KDM Radio Spots

Hilton Hotels & Resorts

  • Gold, Digital Marketing: Contests/Sweepstakes - The Beverly Hilton #Sweet60 Campaign
  • Gold, Digital Marketing: Contests/Sweepstakes - New York Hilton Midtown
  • Gold, Digital Marketing: Website - Mom Voyage Website
  • Gold, Digital Marketing: Video - Hilton Our Stage, Your Story, Digital Spot
  • Gold, Advertising: Radio, Consumer - Hilton Our Stage, Your Story - Radio
  • Gold, Advertising: Magazine or Newspaper, Consumer - Hilton Our Stage, Your Story - Print 
  • Silver, Public Relations: Feature Placement Online, Consumer Media - Hilton Hotels & Resorts Sets the Stage for Danny Collins
  • Bronze, Public Relations: Marketing Program, Consumer - Danny Collins
  • Bronze, Digital Marketing: Social Media/Social Networking - Hilton Hotels & Resorts: March Matchup

Waldorf Astoria Hotels & Resorts

  • Gold, Public Relations: Feature Placement Online, Consumer Media - From the Hotel That Invented the Waldorf Salad, A New Signature Dish
  • Gold, Public Relations: Feature Placement Online, Consumer Media - Test Drive Your Dream Cars with Top Drivers and the Waldorf Astoria
  • Gold, Public Relations: Feature Placement Online, Consumer Media - Want to Drive a Ferrari? Head to Waldorf Astoria
  • Silver, Public Relations: Special Event - Taste of Waldorf Astoria
  • Silver, Public Relations: Marketing Program, Consumer - Taste of Waldorf Astoria
  • Silver, Public Relations: New Opening/Launch - Waldorf Astoria Amsterdam
  • Silver, Public Relations: Feature Placement Print, Consumer Magazine or Newspaper - The Hot List
  • Bronze, Public Relations: Feature Placement Online, Trade Media - Waldorf Astoria Tops Off Culinary Initiative with Social Videos
  • Bronze, Public Relations: Feature Placement Print, Trade Publication - Rooms at the Top
  • Bronze, Digital Marketing: Integrated Marketing Campaign for Consumers (B2C) - Taste of Waldorf Astoria

Conrad Hotels & Resorts

  • Silver, Public Relations: Feature Placement Online, Consumer Media - Book a Hotel on Instagram

Canopy by Hilton

  • Silver, Digital Marketing: Location Based Demographically Targeted Campaign - Canopy by You
  • Silver, Public Relations: Feature Placement Online, Consumer Media - USA Today, "Hilton Introduces New Lifestyle Brand"
  • Silver, Public Relations: Feature Placement Online, Consumer Media - Los Angeles Times Online, "Hilton Introduces New Boutique Brand Canopy, Plans 11 Initial Sites" 
  • Bronze, Public Relations: New Opening/Launch - Canopy by Hilton: New Opening/Launch
  • Bronze, Public Relations: Feature Placement Online, Consumer Media - Conde Nast Traveler Online "What to Expect From Hilton's New Canopy Hotel Brand"
  • Bronze, Public Relations: Feature Placement Online, Trade Media - Travel Pulse, "Q&A: Inside the Making of Hilton's Canopy Lifestyle Brand"

Curio - A Collection by Hilton

  • Gold, Public Relations: Media Center, Online Press Room - Curio Impresses Media with Revamped Online Press Room
  • Silver, Public Relations: Feature Placement Online, Consumer Media - Intrigued by Curio, Examiner.com Dedicates Full Feature to Curio's New #BeIntrigued Marketing Campaign & Website Relaunch
  • Silver, Advertising: Magazine or Newspaper, Consumer - Curio Ads
  • Silver, Digital Marketing: Video - Curio 30 Second Video Spot
  • Silver, Digital Marketing: Social Media/Social Networking - Cities by Curio
  • Bronze, Public Relations: New Opening/Launch - Curio Launch at NYU Conference

DoubleTree by Hilton

  • Gold, Public Relations: Partnership with Major Brand (National or Local) - DoubleTree by Hilton Takes Chocolate Chip Cookie Day Global
  • Gold, Public Relations: Special Event - DoubleTree by Hilton Takes Chocolate Chip Cookie Day Global
  • Silver, Public Relations: Feature Placement, Television - DoubleTree by Hilton Takes Chocolate Chip Cookie Day Global
  • Silver, Public Relations: Feature Placement Print, Trade Publication - DoubleTree by Hilton, Hotel Management

Embassy Suites by Hilton

  • Platinum, Advertising: Complete Campaign, Consumer/Group Sales/Travel Trade - Embassy Suites by Hilton "Yeah, It's Pretty Great" Campaign
  • Gold, Digital Marketing: Social Media Campaign - Embassy Suites by Hilton Father's Day Campaign
  • Gold, Advertising: Complete Campaign, Consumer/Group Sales/Travel Trade - Embassy Suites by Hilton "Yeah, It's Pretty Great" Campaign
  • Gold, Advertising: Radio, Consumer - Embassy Suites by Hilton Radio
  • Gold, Public Relations: Special Event - Mom 2.0 Hackathon
  • Gold, Public Relations: Marketing Program, Consumer - Look, Mom... #PrettyGreat Family Travel Hacks
  • Gold, Public Relations: Feature Placement Online, Consumer Media - "Pretty Great" Placement in Parenting for #PrettyGreat Family Travel Hacks
  • Silver, Public Relations: Employee Program - Embassy Suites by Hilton Family-Focus Team Member Program
  • Silver, Public Relations: Media Center, Online Press Room - #PrettyGreat Family Travel Hacks Press Room
  • Silver, Digital Marketing: Blog - Embassy Suites by Hilton Family Travel Hacks
  • Bronze, Digital Marketing: Social Media Campaign - Embassy Suites by Hilton Mother's Day Campaign

Hilton Garden Inn

  • Gold, Public Relations: Employee Program - Grassroots Sales Blitz
  • Bronze, Public Relations: Feature Placement Online, Trade Media - Hilton Garden Inn, Travel Weekly

Hampton by Hilton

  • Gold, Advertising: Repositioning, Consumer/Group Sales/Travel Trade - Hampton We Go Together
  • Gold, Public Relations: Marketing Program, Consumer - Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The "Seekender"
  • Gold, Public Relations: Feature Placement Print, Trade Publication - Entrepreneur, Hampton by Hilton
  • Silver, Digital Marketing: Social Media Campaign - Hampton by Hilton Uncovers and Inspires New Type of Traveler: The "Seekender"
  • Silver, Digital Marketing: Social Media/Social Networking - Hampton Framing Memories
  • Bronze, Advertising: Television, Consumer - Hampton We Go Together

Homewood Suites by Hilton

  • Platinum, Advertising: Television, Consumer - Stay In Your Groove Commercial
  • Gold, Advertising: Television, Consumer - Stay In Your Groove Commercial
  • Gold, Public Relations: Feature Placement Print, Consumer Magazine or Newspaper - Homewood Makes its Mark on the Magic City
  • Silver, Digital Marketing: Social Media Campaign - Homewood Black Family Reunion
  • Silver, Digital Marketing: Social Media/Social Networking - Homewood Black Family Reunion
  • Silver, Digital Marketing: Social Media/Social Networking - Homewood Macy's Thanksgiving
  • Bronze, Digital Marketing: Website User Experience - Homewood About Us Page
  • Bronze, Digital Marketing: Contest/Sweepstakes - Homewood Macy's Thanksgiving
  • Bronze, Public Relations: Marketing Program, Consumer - Homewood Suites "Makes a Travel Moment"

Home2 Suites by Hilton

  • Silver, Digital Marketing: Social Media Campaign - Fresh New Way Campaign
  • Bronze, Public Relations: Feature Placement Print, Trade Publication - Home2 Hits 50
  • Bronze, Public Relations: Community Service/Social Responsibility - Home2 Suites by Hilton "50 Acts of Kindness" Campaign

For a complete list of this year's winners visit www.adrianawards.com.

Contact:
Sarah Brown
Hilton Worldwide
(703) 883-5315
sarah.brown4@hilton.com

About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.