Global/Corporate News

Hilton Launches eforea: spa at Hilton Collection on Retail Site with Black Friday Weekend Sale

20 Percent Savings on eforea: spa at Hilton Facial and Body Products, Plus Exclusive for Peter Thomas Roth’s Clinical Peel & Reveal Dermal Resurfacer

November 21, 2011  |  This information originated in American English.

MCLEAN, Va. - Hilton Hotels & Resorts introduces a collection of best-selling skin care and beauty products from its global spa concept eforea: spa at Hilton on, the brand's consumer retail site. Popular facial and body products from eforea product providers Peter Thomas Roth, Kerstin Florian, LI'TYA and VitaMan will be available on the site starting November 25, a date marked in the U.S. as "Black Friday" and the start of the holiday shopping season.  eforea: spa at Hilton shoppers can enjoy 20 percent savings by using coupon code "EFOREA20" at check-out on through November 29, 2011. The collection exclusively includes the cutting-edge Clinical Peel & Reveal Super Spa Strength Dermal Resurfacer from Peter Thomas Roth, who also created the new in-room bath amenity line for Hilton Hotels & Resorts.

"The start of the holiday gift-giving season is a perfect time to share our most popular eforea: spa at Hilton products on," said Tyra Lowman, senior director global spa brands, luxury & full service, Hilton Worldwide. "The eforea concept strives to help our guests emerge brighter and we hope our carefully curated product collection helps shoppers bring what they love about eforea: spa at Hilton into their everyday lives."

The eforea retail products that will launch on, Friday, November 25 include:

  • Kerstin Florian - The progressive European facial, body and bath products feature natural resources ranging from algae and mud to herbal extracts, thermal mineral water and essential oils. Best-selling retail products on include Serum C+ Infusion that delivers pure Vitamin C to improve tone and brighten skin; Neroli Cleansing Milk that combines Neroli oil, green tea and aloe vera to gently cleanse and hydrate; and Turkish Body Scrub that is infused with eucalyptus and thermally sourced salt crystals to invigorate and deep clean the body.
  • LI'TYA - The organic skin-care products draw on the revitalizing and restorative powers of Australia's native resources to nurture, purify and support head-to-toe well-being. Best-selling retail products on include Macadamia Facial Hydrating Cream, a certified organic antioxidant moisturizer that nourishes and protects skin; Quandong Hair Mask that uses quandong, a fruit native to Australia, to heal the scalp and hydrate all hair types; and Wild Rosella Hydrating Mist that revives tired skin with a blend of organic flowers.
  • VitaMan - A comprehensive line of Australian-made, natural spa and grooming products formulated for men of all ages. Best-selling retail products on include i-zone Eye & Lip Reviver Gel that combats puffy eyes, dark circles and dry lips; Wrinkle Smoother Serum, an intensly hydrating serum with Australian plant extracts that gives skin a more youthful appearance; and Matt Mud that offers the ultimate pliable hold to create textured hairstyles.
  • Peter Thomas Roth - The Peter Thomas Roth brand philosophy is simple: Breakthrough formulas. Astonishing results. is the exclusive online retailer for Super Spa Strength Clinical Peel & Reveal Dermal Resurfacer, an intensive spa strength, three-in-one anti-aging resurfacer peel; with alpha hydroxy acid, exfoliate with concentrated pumpkin enzyme, and polish with aluminum oxide. This anti-aging, three-in-one resurfacer evens skin tone, smoothes fine lines and wrinkles, and clarifies to reveal more radiant and revitalized skin.

The Black Friday sale offers 20 percent savings for all eforea spa products on when guests use coupon code: EFOREA20. Offer is valid November 25, 2011 through November 29, 2011.

eforea: spa at Hilton launched in October 2010 as the first global spa concept from Hilton Hotels & Resorts and features three signature treatment journeys along with a modern, sophisticated aesthetic and top quality product partners. eforea is one of the world's fastest growing spas with seven open locations and more than 90 additional spas in development.  Current eforea locations include: Hilton Short Hills (New Jersey, U.S.A.; Millennium Hilton Bangkok (Thailand); Hilton On The Park Melbourne (Australia); Hilton Pattaya (Thailand); Hilton Queenstown (New Zealand); Hilton Surfers Paradise (Australia); and Hilton Baku (Azerbaijan).

Visit and for additional information.

Niki Jensen
Murphy O'Brien (for Hilton)
+ 1 310 586 7122

John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212

About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,200 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi.  Visit for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube. About Hilton Hotels & Resorts For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at and learn more about the brand by visiting or following us on Facebook, Twitter and Instagram.