Global/Corporate News

Hilton Announces Creation of Global Enterprise Data & Analytics Center of Excellence

Dak Liyanearachchi to Lead as Newly Appointed Chief Data & Analytics Officer

September 30, 2017  |  This information originated in American English.

MCLEAN, Va. - Hilton (NYSE: HLT) has announced the creation of a new center of excellence for data & analytics, which will be led by Dak Liyanearachchi who recently joined the company, as Chief Data & Analytics Officer (CDAO). As CDAO, Liyanearachchi will be responsible for building on Hilton's existing data and analytics expertise to create a hub of advanced analytics and actionable insights. Liyanearachchi will report directly to Chris Silcock, Executive Vice President of Commercial Services.

Dak has a proven track record of leading high-performing teams and has worked across multiple disciplines and industries. In his most recent role as EVP and Chief Data Officer at Catalina Marketing Corporation, he was responsible for one of the world's largest consumer behaviour databases. Prior to that, Dak was at Dunhumby where he held several leadership positons. In these roles, Dak served clients such as Kroger, Tesco and Coca-Cola.

"Our vision is to create a connected ecosystem of people, data, technology, tools and techniques that delivers more advanced analytics and actionable insights to improve guest experiences and driver value for our franchise partners," said Silcock. "Dak has a wealth of experience at delivering global business value through data and analytics innovation and I am sure he will make a significant contribution to Hilton's leadership in this space."

A native of the United Kingdom, Dak holds a bachelor's degree in computing and information systems. He also serves on the Gartner CDO Advisory Board.

"I am pleased to join Hilton at this exciting time, working together with our teams worldwide to build on and evolve Hilton's data capabilities," said Liyanearachchi. "Hilton is one of the most recognized brands in the world with incredible data talent and knowledge, and I'm looking forward to further building our team and enhancing the hospitality experience with great customer insights in mind."

Supporting Dak in key leadership roles will be Martin Stolfa as Vice President of Data Strategy & Governance and Jess Petitt as Vice President of Analytics.

Katrina Jones

About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.