Americas News

Canopy by Hilton Says Hello to Atlanta Midtown

Hilton’s New Lifestyle Brand to Open in Atlanta’s “Heart of the Arts” Neighborhood

February 01, 2017  |  This information originated in American English.

ATLANTA and MCLEAN, Va. - Hilton (NYSE: HLT), Greystar Real Estate Partners, Concord Hospitality Enterprises Company and Whitman Peterson announced today development plans for Canopy by Hilton Atlanta Midtown. The project, featuring Hilton's new hotel brand that redefines the lifestyle hotel category, has broken ground and is scheduled to open in summer 2018. The property will provide a comfortable stay for guests in search of thoughtful local experiences in Atlanta's vibrant Midtown neighborhood.

Located at 1414 West Peachtree Street, the 176-room hotel, which includes four spectacular suites, will offer 3,000 square feet of innovative, flexible meeting space with an adjacent board room and elevated outdoor terrace. The spacious new rooms will include wood flooring, walk-in tile showers and local art highlighting Atlanta's unique and exceptional character.

Following the brand pillars, Canopy by Hilton Atlanta Midtown will be inspired and influenced by its local surroundings, and will be a natural extension of the neighborhood. Guests can expect a thoughtfully curated local food and beverage menu that will highlight Atlanta's exceptional cuisine as well as an artisanal breakfast and Wi-Fi to be included in the room rate.

Located in the heart of Midtown, the epicenter of Atlanta's thriving arts scene, Canopy by Hilton Atlanta Midtown will be steps away from the High Museum of Art, Ferst Center for the Arts and Atlanta Symphony Orchestra. The hotel is part of a larger mixed-use project in conjunction with Greystar's Ascent Midtown residences, a 328-unit luxury multifamily tower set to open in summer 2018. Both buildings will sit alongside some of Atlanta's most iconic buildings, including Bank of America Plaza, the tallest building in Atlanta, and Symphony Tower, arguably the most notable fixture in the Atlanta skyline.

"Canopy by Hilton fits seamlessly into Atlanta's Midtown District," said Gary Steffen, global head, Canopy by Hilton. "Known by locals as the 'Heart of the Arts', Midtown Atlanta mirrors our Canopy brand ethos. With its booming arts and entertainment scene and Piedmont Park in its back yard, the Canopy by Hilton Atlanta Midtown property will offer guests a truly fresh and local Atlanta experience."

"We are delighted to have the opportunity to work with Hilton, Concord Hospitality and Whitman Peterson on such an exciting project," said John Roberson, senior director of development for Greystar. "Canopy by Hilton Atlanta Midtown is thoughtfully designed to complement Midtown's vibrant neighborhood with a curated café along West Peachtree Street, bicycles available for guests and walkable access to the Arts Center MARTA station."

"From the High Museum of Art to Symphony Tower, Midtown Atlanta attracts a mix of business and leisure travelers, making this an ideal community for the Canopy by Hilton concept," said Mark Laport, president and CEO of Concord Hospitality. "As the area continues to grow, so does the demand for a contemporary and connected hotel designed with guest needs in mind. Canopy by Hilton could not be a better fit and we are excited to team with Greystar to help ensure that this hotel represents the highest in quality accommodations in the Atlanta market."

Canopy by Hilton Atlanta Midtown will participate in Hilton HHonors®, the only guest rewards program that allows members to earn Points & Miles® for the same stay and redeem points for free nights with No Blackout Dates at more than 4,600 hotels worldwide. Hilton HHonors members who book directly through will have access to benefits including: Digital Key, digital check-in and free Wi-Fi.

For more information about Canopy by Hilton, please visit or or follow us on Facebook, Instagram, Pinterest, or Twitter using the hashtag #PositivelyYours to explore fresh-forward thinking in travel, design, and wellness.

John Walls
Hilton Worldwide
+1 703 883 5232

Lisa Cole
Hilton Worldwide
+1 305 866 3646

About Greystar
Greystar is a leading, fully integrated real estate company offering expertise in investment management, development and property management of rental housing properties globally.  Headquartered in Charleston, South Carolina with offices throughout the United States, Europe, and Latin America, Greystar is the largest operator of apartments in the United States, managing over 400,000 units in over 160 markets globally.  Greystar also has a robust institutional investment management platform dedicated to managing capital on behalf of a global network of institutional investors with over $14 billion in gross assets under management including $6.9 billion of developments underway. Greystar was founded by Bob Faith in 1993 with the intent to become a provider of world class service in the rental housing real estate business.  To learn more about Greystar, visit

About Concord Hospitality Enterprises Company
As an award-winning hotel development, ownership and management company, Concord Hospitality Enterprises Company has spent the last three decades partnering with owners and its investors on more than $1 billion in in premium branded properties across the United States and Canada. As an operator, both for third party owners and partners, Concord Hospitality instills value from the ground up, developing and managing with a sustainable viewpoint, a focus on quality and a hands-on involvement to ensure long-term profitability. Learn more at

About Whitman Peterson
Whitman Peterson is an institutional real estate investment management company actively investing in the lodging, multifamily, and seniors housing sectors.  Since 2010, the firm has invested in more than 125 acquisition and development projects, which span 30+ markets and have an aggregate capitalization of approximately $5 billion. Over the past four years, Whitman Peterson has invested in the acquisition, repositioning, or development of 30 hotels and is actively pursuing additional acquisition and development opportunities nationally. To learn more about Whitman Peterson, visit

About Canopy by Hilton
Canopy by Hilton
is the energizing, new hotel in the neighborhood offering simple guest-directed service, thoughtful local choices, and surprisingly comfortable spaces, so guests simply feel better going forward. Each property is designed as a natural extension of its neighborhood, with local design, food and drink, and delivers a fresh approach to hospitality and the guest experience. Canopy by Hilton is the lifestyle hotel brand of Hilton Worldwide. Learn more at or, or connect with us on Facebook, Instagram, Twitter, and Pinterest.

About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.