Time Inc.’s Sports Illustrated Play And Hilton Team Up To Make Youth Sports Tournament Travel Easier
Managing Travel and Accommodation for This Summer’s Tournaments Just Became Simple
MCLEAN, Va. and NEW YORK, NY - In an industry first, Hilton (NYSE: HLT) and Time Inc.'s (NYSE: TIME) Sports Illustrated PlayTM (SI PlayTM) are teaming up to make travel easier and more enjoyable for kids, parents, coaches and tournament directors across the country with the introduction of Tourney StayTM. The new service utilizes SI Play's Tourney Machine TM platform and Hilton's network of properties to streamline the process of youth sports tournament travel for millions of families.
Teams in matching uniforms waiting in the lobby. An eager line at the breakfast waffle station. Synchronized cannonballs in the pool. Parents carrying coolers through the hallways. These experiences are familiar to anyone who has traveled for a youth sports tournament, and with the addition of the new Tourney Stay technology to SI Play's Tourney Machine platform, parents and organizers can spend less time planning and more time focusing on moments like these.
More than 5 million parents and players will use SI Play's Tourney Machine in 2017 alone, which in turn will generate more than one million hotel nights. Traveling and spending a night in a hotel with teammates is an exciting part of the youth sports experience, though anyone who has arranged a tournament knows the work that goes on behind the scenes. Tourney Stay, available now to all Tourney Machine users, makes the hotel booking process easy for tournament directors and parents who can view and book hotels around the country straight from the dashboard they are already using to manage event logistics.
"With Tourney Machine, we are already scheduling thousands of events for a multitude of different sports in almost every state in the country," said George Linardos, Chief Business Officer, SI Play. "Joining forces with Hilton to add this seamless new integration is the perfect fit as it will simplify the lives of tournament organizers, coaches and parents alike. The team at Hilton is well equipped to meet the travel needs of our growing community, and with the addition of our new Tourney Stay feature, our users can focus on what's really important, like spending valuable time with their teams and families."
Hilton's specially designed system is simple: after registering the event on SI Play's Tourney Machine, the tournament director receives a list of properties near the tournament's location. After the director narrows down the list, Hilton collates and administers hotel responses, saving directors the hassle of reading through confusing contracts or making individual calls. From viewing and booking hotel rooms to tracking scores and schedules, every facet of organizing youth sports tournaments can be managed without leaving the Tourney Machine platform.
"This collaboration creates a seamless experience for parents and tournament directors when they're in the planning stages as well as when they arrive at a Hilton property," said Frank Passanante, senior vice president, Group Sales & Industry Relations at Hilton. "We offer many benefits and services that are uniquely suited to sporting groups such as free continental breakfast at every Hampton, Home2, Homewood Suites and Embassy Suites. Additionally guests can use the Hilton Honors app to send messages directly to the Front Desk such as requesting extra towels after a muddy game or take advantage of the onsite amenities such as pools to keep teams entertained when not on the field."
To start booking your next tournament, visit SIPlay.com/leagues/tourneymachine. To enroll in Hilton Honors and receive Points that can be redeemed for exceptional experiences, free nights and more, visit HiltonHonors.com.
ABOUT SI PLAY
SI Play brings together industry leaders in sports software around a simple yet ambitious goal: to connect the world of youth sports. Since its launch in July 2015 as part of Time Inc., SI Play now supports more than 17 million users across a wide range of sports, regions and age ranges through its digital products and services and is the official technology provider for a growing number of youth sports' national governing bodies. The company provides the platform and tools to fuel the passion for sports and ensure a rewarding experience for all participants. For more information, please visit www.siplay.com.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 15 world-class brands comprising more than 5,500 properties with nearly 895,000 rooms, in 109 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 82 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos