More Than Half the Hilton Portfolio to be Digital Key Enabled by End of Year
Hilton proves ability to scale technology rapidly with 2,000th Digital Key ready hotel
MCLEAN, Va. - Hilton today announced Digital Key will now be available at 362,000 hotel rooms across 2,000 hotels worldwide with the introduction of the exclusive technology at the Hampton Inn & Suites Washington DC-Navy Yard. The milestone demonstrates Hilton's continual ability to launch technology that improves the guest experience and do it on a global scale. Every new hotel that is opened worldwide, roughly one a day, is equipped with Digital Key technology.
The award-winning Hilton Honors app is designed to make travel easier and put control back in members' hands so they get more out of their travel experience. From their smartphones, guests can book a room, check-in, choose their desired room from a digital floor plan set against Google Maps and request additional items to be in their room upon arrival. Hilton Honors members have widely adopted the app's technology features and continue to set new records for usage and engagement, including 30 million digital check-ins, 3 million room key downloads and more than 13.6 million doors opened. In the month of July, a door was unlocked with Digital Key every two seconds.
"We know our customers operate in a digital world and we are obsessive about embracing technology that helps remove the friction points from our guests' travel experiences. We've built a world of experiences at your fingertips with our app - you can check in, choose a room, set personal preferences and unlock your door using Digital Key," said Geraldine Calpin, chief marketing officer at Hilton. "We've more than tripled our rate of Digital Key hotel installs since 2016 and are on pace to exceed our goal of 2,500 hotels by the end of 2017, enabling us to scale across our 14 brands worldwide to deliver exceptional and consistent experience for guests everywhere."
Digital Key is live worldwide in 185 markets today, and Hilton will continue to expand to new regions throughout the remainder of the year. By the beginning of 2018, Hilton has committed to have well over half of its portfolio of hotels across all 14 brands, equipped with Digital Key, creating a consistent technology experience for guests regardless of where they stay across the globe.
Hilton is celebrating this milestone with guests on social media. Join in on the fun here. For more details and a list of current and upcoming properties with Digital Key, please visit HiltonHonors.com/DigitalKey.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 14 world-class brands comprising more than 5,400 properties with nearly 880,000 rooms, in 106 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors app, where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key. With nearly 78 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, and items on Amazon Shop with Points; make charitable contributions; or gain access to unique events through the Hilton Honors auction platform (hiltonhonors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, and race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com. Connect with Hilton Honors at newsroom.hilton.com/hiltonhonors.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,400 properties with nearly 880,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos