Hilton Hits Industry Milestone with Launch of 1,000th Hotel Featuring Digital Key
Projected to reach 2,500 properties by the end of 2017
MCLEAN, Va. - Less than two years after launching an app functionality that gives Hilton Honors guests the ability to choose their room before arriving at a hotel and enter their room using the Hilton Honors app as a key, Hilton is scaling at a breakneck pace. Today, marks the official introduction of the Digital Key technology at their 1,000th hotel - Hampton Inn Manhattan Grand Central in New York City.
Since its launch in 2015, Hilton Honors members have opened more than 6.4 million doors using Digital Key. Among them is Alan Corcoran, a Hilton Honors Lifetime Diamond member, technology consultant and occasional guest pianist at the Palmer House in Chicago. He joins a growing list of guests who've single-handedly opened more than 500 doors with Digital Key since launch. "When you stay at hotels as frequently as I do, personalized technology like Digital Key helps you feel more at home," he said. "As a previous guest of the Hampton Inn Manhattan Grand Central, I know this technology will help other travelers like me have a smooth and streamlined experience."
And that's why reaching 1,000 hotels - and plans to reach 2,500 by the end of this year including debuts in the United Kingdom, China, Malaysia and New Zealand - is so significant. For guests like Alan, they soon can count on a consistent technology experience with Hilton regardless of where they travel. And the time saved makes a difference, giving Hilton Honors members extra moments to speak with loved ones back home, prepare for the big business meeting or plan the local excursion with the hotel concierge.
The Hilton Honors app is designed to be guests' remote control for their stay at Hilton. From their smartphone, guests can check in, select their room and choose when to arrive. Digital Key can also be used to access the fitness center, pool and other hotel areas that traditionally require a key.
"Simplicity and consistency in experience is paramount for us. Digital Key is just one way we're delivering that - from Anchorage to Yonkers, you can count on Digital Key supporting your adventure," said Geraldine Calpin, chief marketing officer at Hilton.
By New Year's Eve, Hilton will toast to 2,500 hotels live due to advanced deployment technology and lessons learned in countless installations.
"At the beginning of rollout, we could bring Digital Key to 100 properties in six months," said Joshua Sloser, senior vice president of Digital at Hilton. "Today, we are able to bring 100 properties live in an average of 24 days. Our Team Members appreciate how this technology can personalize the guest experience and they love being part of something that is progressive and game changing."
For more details and a list of current and upcoming properties with Digital Key, please visit HiltonHonors.com/DigitalKey.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 14 world-class brands comprising more than 5,400 properties with nearly 880,000 rooms, in 106 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors app, where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key. With nearly 78 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, and items on Amazon Shop with Points; make charitable contributions; or gain access to unique events through the Hilton Honors auction platform (hiltonhonors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, and race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com. Connect with Hilton Honors at newsroom.hilton.com/hiltonhonors.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 15 world-class brands comprising more than 5,400 properties with nearly 880,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
About Hampton by Hilton
As the number one ranked lodging franchise for the past nine years, according to Entrepreneur®, Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton,serves value-conscious and quality-driven travelers at more than 2,380 properties and more than 243,000 rooms in 22 countries and territories. High-quality accommodations and amenities, such as complimentary Wi-Fi, free hot breakfast, and On The RunTM breakfast bags, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality. Each Hampton by Hilton hotel offers complete satisfaction with the 100% Hampton Guarantee®. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hampton by Hilton, visit www.hampton.com or newsroom.hilton.com/hampton and connect online at Facebook, Twitter, YouTube and Instagram.Download Article Photos