Hilton Glasgow Grosvenor Gin Bar, beGIN, Serves up Gin for Every Taste
Glasgow’s West End Gin Bar Features over 90 Gins and a Fresh New Bar Menu
GLASGOW, United Kingdom - Hilton Glasgow Grosvenor features three unique food and drink outlets, all of which are popular with Glasgow’s vibrant West End community – beGIN, Bo’Vine Meats & Wines and The Terrace. Nearing to its second year in business, beGIN, is well established as one of Glasgow’s top spots to try a new gin or experience the spirit for the first time. As gin’s popularity has grown, the bar was ready for a refresh in order to welcome the broadening customer base for this trending spirit.
“Our dark décor was reminiscent of America’s prohibition era, when people had to imbibe in secrecy,” said Elaine Sheahan, beGIN bar manager. “We decided to brighten up the bar because gin doesn’t need to be sipped in secret anymore and with its huge popularity, people actually want to be seen as they’re experiencing the latest gin before anyone else.”
Bright splashes of pink have brought new light to beGIN, from the large pink panels on the ceiling and the pink cushions on the sofas and booths to the fresh, colourful flowers decorating the tables in old gin bottles. The copper pipes and ornamentation remain in tribute to the copper stills that are still used by many distillers today.
The bar’s polished new gin menu features over 90 gins, which are categorised by taste profile (fruity, spiced, floral, weird and wonderful) to help both first time gin drinkers and long-time gin connoisseurs choose from the large selection. The menu also offers 29 Scottish gins, including Glasgow’s own Makar and Garden Shed Gin.
Guests are invited to use their #GINtuition and can select a 25ml Gin Serve of their chosen gin, which can be paired with their choice of mixer and garnish. Alternatively, guests can opt for beGIN’s Perfect Serve, which is offered in a large, round, Spanish Copa de Balon glass filled with ice, a 50ml serve of their chosen gin and the bar’s recommended mixer and garnish.
Choosing just one gin can be hard with such a large selection, so beGIN also offer a collection of gin flights featuring three 25ml gins with perfectly paired mixers and garnishes. Bespoke gin flights are available for groups of eight or more.
To accompany the updated gin menu, beGIN has launched an all new food menu to complement the relaxing environment where friends can enjoy catching up and experiencing new gins together. The new menu features a selection of light, fresh sharing platters and dishes that pair well with gin, from the gin-cured gravalax in Joz’s Giant Russian Blini to the gin-infused redcurrant jelly with pink peppercorns served with the Smooth Chicken Liver Pate.
“Not only have we designed beGIN to be the premiere place to drink gin, but we also strive to create a community of gin enthusiasts through our beGIN Gin Club,” said Sheahan. “We connect our club members and hand-picked gin producers through monthly Meet the Maker events where gin distillers can test new products, solicit customer feedback, and share their story and experience with our club members.”
beGIN is located at 383 Byres Road, Glasgow G12 8AU. For more information about the bar, please visit their website or call +44 (0) 141 341 6516.
Hilton Glasgow Grosvenor is located at 1-9 Grosvenor Terrace, Glasgow G12 0TA. For more information about the hotel, please visit the Hilton Global Media Centre or call +44 (0)141 339 8811. For reservations, visit Hilton Glasgow Grosvenor at hilton.com/glasgowgrosvenor or call +44 (0) 141 339 8811.
About Hilton Hotels & Resorts
For nearly 100 years, Hilton Hotels & Resorts has set the benchmark for hospitality around the world, providing new product innovations and services to meet guests' evolving needs. With more than 575 hotels across six continents, Hilton Hotels & Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Begin your journey at www.hilton.com and learn more by visiting newsroom.hilton.com/hhr or following Hilton Hotels & Resorts on Facebook, Twitter and Instagram.Download Article Photos