Executive Bio - John Greenleaf
John Greenleaf proudly serves as global head of Hilton Garden Inn. In his role, Greenleaf is responsible for the strategic direction and vision of an award winning brand, which features more than 650 locations in 26 countries.
Since joining Hilton in 2011, Greenleaf has held several strategic brand management positions that leverage his strong expertise in developing, operating, marketing and growing hospitality brands. Most recently, Greenleaf served as global head of DoubleTree by Hilton. He was responsible for overseeing the global Full Service Sales group and global Brand Program Management, Openings & Analytics team for Hilton Full Service Brands, which includes DoubleTree by Hilton; Hilton Hotels & Resorts; and Curio- A Collection by Hilton.
Previous positions have included vice president- global brand performance support for the flagship Hilton Hotels & Resorts, where he was responsible for leadership and direction of brand support operations for the brand’s hotels around the world. Greenleaf began his career as vice president- global brand marketing for DoubleTree by Hilton, where he oversaw a global brand repositioning in 2011, plus global advertising, visual identity, public relations, social media, online marketing, brand partnerships and promotions and hotel marketing communications support.
Greenleaf is an accomplished team builder who has led the growth and development of some of the best recognized global brands across multiple markets and categories. His earlier hospitality experience includes roles as vice president of brand management for Sheraton Hotels, vice president of marketing for Renaissance Hotels, project leader for Ritz Carlton Hotel Company’s customer information strategy and director of marketing for Courtyard by Marriott.
As senior vice president of marketing for Century 21, Greenleaf led the world’s largest real estate franchise organization to five consecutive years of record sales and profit by reorganizing, selecting, developing and leading an expert team of 30 marketing professionals and 10 agencies. During his tenure as chief marketing officer at Financial Times Search, he built an expert team of senior marketing and sales professionals and agency partners for an array of consumer technology solutions.
Greenleaf earned a Master of Business Administration degree from The Amos Tuck School of Business at Dartmouth College, and a bachelor’s degree in economics from Dickinson College, graduating magna cum laude. He also studied at the University of St. Andrews, St. Andrews, Scotland.
Originally from Pennsylvania, Greenleaf enjoys classic cars, golf and spending quality time with his wife, Anne, and their two children.