Hilton and wasl Asset Management Group Open Middle East’s First Hampton by Hilton with Flagship UAE Property
Global Value Hotel Brand Aims to Serve Growing Demand for Affordable, Quality Travel with Debut of World’s Largest Hampton by Hilton to date
DUBAI and MCLEAN, Va. - Hilton’s (NYSE: HLT) Hampton by Hilton, the global value hotel brand known for its commitment to authentic service, and wasl Asset Management Group, one of the largest real estate development and management companies in Dubai, today celebrated the hotel brand’s Middle East debut with the opening of Hampton by Hilton Dubai Airport.
The contemporary 420-room hotel is the world’s largest Hampton by Hilton to date and located just a few kilometres away from the Dubai International Airport and the Dubai Airport Freezone Authority (DAFZA). The highly anticipated property brings Hampton by Hilton’s signature value-added services and amenities for the first time to the region, with a free, hot breakfast with healthy options included in every stay, a 24/7 business centre, complimentary Wi-Fi, and spacious rooms fitted with Hampton’s signature comfy bed. Hampton by Hilton continues to be a category leader in terms of guest experience with its 100% Hampton Guarantee, making sure guests are 100% happy.
Tailored to meet the expectations of the regional market, Hampton by Hilton Dubai Airport also boasts a large infinity pool surrounded by lush green landscapes and a state-of-the-art rooftop gym with panoramic views of the Dubai skyline. Guests will immediately feel at home with the property’s warm and modern interiors, flowing with natural light and complemented by touches of lavender, gold, and locally inspired artwork that adorn the hotel walls and corridors.
Globally recognised for its unparalleled approach to hospitality and friendly, caring service culture known as ‘Hamptonality’, Hampton by Hilton aims to serve the region’s growing demand for mid-market hotels – particularly among millennial travellers, who are increasingly prioritising value in their search for accommodation. A recent survey of just over 1,000 respondents conducted by Hilton in partnership with YouGov found that when choosing between two destinations, almost half (44%) of UAE travellers were likely to base their decision on overall travel cost.
According to global professional services firm PricewaterhouseCoopers (PwC), the reason for this shift in demand is multi-layered and includes the rise of the affluent middle class. This combined with the region’s preparation for “mega events”, such as Expo 2020 in Dubai, the trim down of corporate travel budgets, and evolving consumer behaviour has made it imperative that GCC countries widen their accommodation choices to include budget-friendly hotels, PwC reports.1 And the industry is responding -- a separate 2017 predictions report by Deloitte estimates that nearly a quarter (23%) of hotel rooms under development in Dubai between 2017 and 2020 fall within the mid-market sectors.2
“This new launch is a testament of our continuous partnership with Hilton. The new development will add to our existing portfolio of hospitality projects across Dubai which will also help diversify the city’s hospitality landscape in line with the Government of Dubai’s vision of increasing the number of affordable offerings for guests,” said H.E. Hesham Al Qassim, CEO of wasl Asset Management Group.
Commenting on the launch of Hampton by Hilton in the region, Rudi Jagersbacher, Area President – Middle East, Africa, and Turkey, said: “With Dubai’s vision of welcoming 20 million tourists annually to the emirate by 2020, diversifying its hospitality offering has become a major priority for the travel and tourism sector. Today’s travellers are increasingly looking for affordable hospitality without compromising on quality. They want a hotel in a well-connected location, with clean and modern rooms, free Wi-Fi, and friendly, reliable, quality service. This is precisely what the Hampton by Hilton brand offers.”
Hampton by Hilton Dubai Airport also welcomes the first appointed Hilton female General Manager in the Arabian Peninsula, Nayla Chowdhury, demonstrating the hospitality group’s commitment to diversifying its leadership and supporting the career development of women in the hospitality sector.
“I’m excited to be bringing Hampton by Hilton’s globally recognised, authentic approach to hospitality to the Middle East and driving its success with our very first regional property debuting right here in the UAE. Hilton has played an instrumental role in my career journey and I hope to inspire other young women who dream about pursuing a career path in hospitality to make the most of the opportunities available to them in the industry,” said Chowdhury.
Commenting on the hotel’s debut, Chowdhury added: “Located just a few kilometres away from the airport, next to the bustling DAFZA business district, and backed by the seal of quality that the Hilton name represents, Hampton by Hilton Dubai Airport will redefine the mid-market hospitality experience. Our thoughtful approach to hospitality coupled with our value-added amenities will make guests feel right at home, whether travelling for leisure or business.”
HAMPTON BY HILTON DUBAI AIRPORT HIGHLIGHTS
- Modern hotel located near Dubai Airport and the Dubai Airport Freezone Authority
- World’s largest Hampton by Hilton to date
- Large outdoor infinity pool, 24/7 access to the hotel “work zone”, flexible work and social zones in the lobby, state-of-the-art rooftop gym
- Free, hot breakfast served daily; included in every stay
- Complimentary Wi-Fi throughout the hotel
- Second Hilton property in the region to be Digital Key enabled, so guests can simply and securely unlock their room doors using their mobile device
- Nearby attractions include Old Dubai and La Mer beach, as well as easy access to Dubai Festival City and Downtown Dubai
- 420 stylish guestrooms, ranging from twin rooms with a sitting area and queen rooms with a sofa-bed to family rooms and accessible rooms
- Rooms boast a functional design with modern facilities and furnishing, including Hampton’s signature comfy bed and a 42-inch LCD TV
- Free, hot breakfast included in every stay, including Hampton by Hilton’s signature fresh waffles
- Licensed bar
- 24-hour ‘On-the-Go’ snack zone
- 24/7 access to the hotel “work zone”
- Spacious and flexible work and social areas in the ‘Gathering Zone’
- Two ‘smart’ meeting rooms with natural daylight, fitted with the latest A/V equipment and accommodating up to 120 guests
- Complimentary Wi-Fi throughout the hotel
1 PwC. The great mid-market hotel debate: Are we ready for the future? (2016.) Retrieved from https://www.pwc.com/m1/en/publications/documents/pwc-mid-market-hotels.pdf
2 Deloitte. Middle East Real Estate Predictions: Dubai 2017. Retrieved from https://www2.deloitte.com/content/dam/Deloitte/xe/Documents/realestate/me_real-estate-predictions-2017.pdf
About wasl Asset Management Group
wasl Asset Management Group, one of the largest real estate management companies in Dubai, was established by the Dubai Real Estate Corporation (DREC) in 2008 to oversee the management of its assets and grow its real estate portfolio. Through its three subsidiaries; wasl properties, wasl hospitality & leisure and dubai golf; wasl operates in various real estate, lifestyle, leisure, hospitality, and business sectors. wasl’s main objective is to strengthen Dubai’s position as the premier hub to live and work in and at the same time be the ultimate destination for tourists. For further information please visit: www.wasl.ae
About Hampton by Hilton
As the number one ranked lodging franchise for the past nine years, according to Entrepreneur®, Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton,serves value-conscious and quality-driven travelers at more than 2,380 properties and more than 243,000 rooms in 22 countries and territories. High-quality accommodations and amenities, such as complimentary Wi-Fi, free hot breakfast, and On The RunTM breakfast bags, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality. Each Hampton by Hilton hotel offers complete satisfaction with the 100% Hampton Guarantee®. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hampton by Hilton, visit www.hampton.com or newsroom.hilton.com/hampton and connect online at Facebook, Twitter, YouTube and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,400 properties with nearly 880,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos