DoubleTree by Hilton Inspires a More Welcoming World through New “Your Warm Cookie Awaits” Campaign
Brand to Motivate by Creating #SweetWelcome Moments Across the United States
MCLEAN, Va. - Nearly 100 years ago, Conrad Hilton shared his vision to fill the earth with the light and warmth of hospitality. DoubleTree by Hilton - one of Hilton's (NYSE: HLT) 14 world-class brands - brings to life that vision every day, starting with its signature, warm DoubleTree Cookie welcome.
Today, the brand elevates its sweet and unique token of hospitality through the launch of its latest integrated marketing campaign, "Your Warm Cookie Awaits." The campaign, which involves refreshed creative, digital and out-of-home media placements as well as public relations and social media activations, aims to inspire others to help make the world a more welcoming place.
To motivate through actions, the DoubleTree by Hilton team will create #SweetWelcome moments across the United States - with the first taking place today outside of a naturalization ceremony at Faneuil Hall in Boston. Actress and philanthropist Monique Coleman will join the brand in Boston as a supporter of the initiative and to share the signature, warm DoubleTree Cookies with new United States citizens to help celebrate their milestone moment.
Future #SweetWelcome moments will include:
- Celebrating culinary professionals in the United States military at the Veteran's Support Network's 14th Annual Military Culinary Competition on Sept. 23, 2017, in Washington, D.C. Together with the Hilton Military Programs team, DoubleTree by Hilton will help educate event attendees about Hilton's Operation: Opportunity and distribute the brand's signature DoubleTree Cookies.
- Raising money for No Kid Hungry at Phil's Cookie Fondo - a charity chocolate chip cookie-themed bike ride on Oct. 15, 2017, in Malibu, Calif. To reinforce its simple service philosophy of CARE (Creating a Rewarding Experience), the brand will work in partnership with event organizers to infuse its spirit of hospitality (and signature DoubleTree Cookies!) within the pre-race expo, race experience and post-race celebration.
"At DoubleTree by Hilton, we know that the spirit of hospitality doesn't disappear after check-out - and that small actions can have a big, positive impact on individuals, groups and the world," said Stuart Foster, vice president, Global Brand Marketing - DoubleTree by Hilton. "Through the 'Your Warm Cookie Awaits' campaign, we hope to encourage more people to fill the earth with the light and warmth of hospitality - whether that's extending a warm DoubleTree Cookie, volunteering for a local charity or simply sharing a smile with a stranger."
To inspire individuals beyond the #SweetWelcome launch, from now through Oct. 18, 2017, @DoubleTree social followers are encouraged to capture moments in which they, or others, are making the world a more welcoming place. Posts can be shared on Instagram and/or Twitter using the hashtags #SweetWelcome and #Contest. Four winners will receive two complimentary hotel nights - and one grand prize winner will be awarded a weeklong stay - at any of the 500+ DoubleTree by Hilton hotels in the world. To make this contest even sweeter, 50 runners up will receive a package of signature DoubleTree Cookies.
For more information, including #SweetWelcome contest Rules and Regulations, visit news.doubletree.com/YourWarmCookieAwaits. Fans are encouraged to follow and engage with the brand's welcome moments via @DoubleTree on Twitter and Instagram.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global portfolio of more than 535 upscale hotels with more than 127,000 rooms across six continents. DoubleTree by Hilton prides itself on paying attention to the little details that have a big impact, from welcoming guests with its signature warm DoubleTree Cookie, to serving the communities around them. DoubleTree by Hilton hotels offer contemporary accommodations and full-service facilities, including restaurants and lounges, room service, health clubs, business centers, and meeting and banquet spaces. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. To make reservations, travelers may visit doubletree.com. Connect with DoubleTree by Hilton on facebook.com/doubletree, twitter.com/doubletree and instagram.com/doubletree. Learn about the latest brand news at newsroom.hilton.com/doubletree.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,400 properties with nearly 880,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos