Hilton Launches Mobile-Friendly Online Newsroom for Company News, Travel Stories, Trends and Exclusive Content
New all-in-one site gives media direct and easy access to subject matter experts, photography, infographics, video content and more
MCLEAN, Va. - Hilton (NYSE: HLT) today announced the launch of its new Hilton Online Newsroom, Newsroom.Hilton.com, geared to help media easily access timely, trend-driven stories and source company news and background about Hilton, its 14 brands and 5,400+ properties worldwide in 106 countries and territories.
The global Hilton Online Newsroom is the first site to bring together all of Hilton’s 14 brands under one media home (with sub-homes for each brand). Designed to be mobile friendly for reporting and fact-checking on the go, Hilton Online Newsroom will publish a variety of social-ready content including breaking news, feature stories, photo slideshows and videos optimized for seamless media download and sharing. Visitors to the site can also subscribe to receive updates whenever new content is posted by opting in at newsroom.hilton.com/alerts.
While it was in a soft launch state, the site was populated with tips, trends, story ideas, expert insights, and timely content featuring developments from around the globe and will continue to publish around breaking news, events, corporate initiatives and more.
The Hilton Online Newsroom will also publish additional trend-based stories focusing on seasonal and pop-culture zeitgeist – such as the growing popularity of rooftop bars with amazing views, awe-inspiring pools from around the world, tips for travelers running fall marathons, and a forthcoming story on travel destination recommendations inspired by award-nominated television shows. Visitors to the site can also find updates about Hilton’s innovations, such as the high-tech Connected Room, and about how the industry is evolving to meet travelers’ changing needs and preferences.
Editorial content for the Hilton Online Newsroom will be cultivated by a team of reporters with previous experience at national print, television, and digital outlets. Topics will span great destinations, wellness, food and beverage, sustainable travel, technology, brand innovation, business travel, the award-winning Hilton Honors guest loyalty program and more. Hilton executives, business leaders and subject matter experts will provide timely insights on the latest business, travel and lifestyle developments, ranging from customer loyalty and culinary trends to hotel design and sleep innovation.
“With thousands of hotels around the world, millions of guests, and nearly 100 years of innovating to create unique experiences, Hilton is distinctly positioned to share and discuss trends and data and publish a mix of content that only a travel brand with our legacy and presence can,” said Craig Dezern, Vice President of Brand Communications. “As news cycles move faster and media rely on a wider variety of resources for news and information, we recognize the need to provide reporters with easy-to-use assets, background and inspiration for authentic and compelling stories.”
- The Hilton Online Newsroom lives online at http://newsroom.hilton.com/
- The site represents all 14 Hilton brands, along with corporate news, all under one hub –with sub-homes for each brand: Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Honors.
- Visitors to the site can also subscribe to receive updates whenever new content is posted by opting in at newsroom.hilton.com/alerts.
- All users will have access to easy-to-download assets, including hi-res photos and video.
- Hilton leaders will regularly publish first-person blog content on important company initiatives.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 15 world-class brands comprising more than 5,500 properties with nearly 895,000 rooms, in 109 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 82 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos