Hilton Appoints Noha Abdalla as Vice President of Social Media Marketing
Extensive marketing background and a record of proven business impact
MCLEAN, Va. - Hilton (NYSE: HLT) today announced the appointment of Noha Abdalla as Vice President of Social Media Marketing. In this newly created role, Abdalla will lead the global, enterprise-wide strategy for content, campaigns and community development.
“Our Global Marketing team brings to life the unique promise of Hilton's portfolio of brands for our guests all around the world,” said Kellyn Smith Kenny, Chief Marketing Officer. “Noha’s addition to the Marketing team brings us the expertise and experience needed to accelerate our social media strategy and drive business results.”
Abdalla most recently served as Vice President, Digital Brand Strategy and Social Media at Capital One, where she launched and grew Capital One’s award-winning social media practice. In 2015, she was named one of AdWeek’s Top 50 Marketers, and throughout 2015, 2016 and 2017 her team won five Clio awards. Prior to Capital One, Abdalla held several leadership positions at Discovery Communications, Corporate Executive Board, the American Red Cross, and Mercer Management Consulting.
“Hilton is one of the world’s most recognized and iconic brands,” said Abdalla. “I am excited to help share the incredible stories of Hilton guests and team members. I look forward to working alongside the talented consumer marketing, guest assistance and PR professionals at the world’s most hospitable company.”
Abdalla holds a Bachelor of Science and MBA from Georgetown University. She will be based at Hilton’s global headquarters in McLean, Virginia, and will report to Kellyn Smith Kenny.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 16 world-class brands comprising more than 5,500 properties with nearly 895,000 rooms, in 109 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 82 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos