Hilton Appoints Noha Abdalla as Vice President of Social Media Marketing
Extensive marketing background and a record of proven business impact
MCLEAN, Va. - Hilton (NYSE: HLT) today announced the appointment of Noha Abdalla as Vice President of Social Media Marketing. In this newly created role, Abdalla will lead the global, enterprise-wide strategy for content, campaigns and community development.
“Our Global Marketing team brings to life the unique promise of Hilton's portfolio of brands for our guests all around the world,” said Kellyn Smith Kenny, Chief Marketing Officer. “Noha’s addition to the Marketing team brings us the expertise and experience needed to accelerate our social media strategy and drive business results.”
Abdalla most recently served as Vice President, Digital Brand Strategy and Social Media at Capital One, where she launched and grew Capital One’s award-winning social media practice. In 2015, she was named one of AdWeek’s Top 50 Marketers, and throughout 2015, 2016 and 2017 her team won five Clio awards. Prior to Capital One, Abdalla held several leadership positions at Discovery Communications, Corporate Executive Board, the American Red Cross, and Mercer Management Consulting.
“Hilton is one of the world’s most recognized and iconic brands,” said Abdalla. “I am excited to help share the incredible stories of Hilton guests and team members. I look forward to working alongside the talented consumer marketing, guest assistance and PR professionals at the world’s most hospitable company.”
Abdalla holds a Bachelor of Science and MBA from Georgetown University. She will be based at Hilton’s global headquarters in McLean, Virginia, and will report to Kellyn Smith Kenny.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,400 properties with nearly 880,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.