Study Finds Kids Are the Biggest Food Critics on Family Holidays
Study Commissioned by Hilton Reveals What Keeps the Kids Happy on Holiday
LONDON, UK - Today Hilton reveals the findings of a recent study commissioned to uncover what keeps children happy during a summer holiday. The results suggest we have a nation of foodies on our hands as despite two-thirds of parents deeming their children brave when trying new food on holiday, food has been revealed as the main aspect criticised by children (43%) when on holiday, followed by the facilities (27%) and the room (22%). Move over Gordon Ramsey, kids in Britain have got a clear set of expectations of the restaurant experience!
Every parent knows keeping kids occupied and happy for the whole six-week break can be tough and in fact for 58% of British parents, this is considered worrying. So, as it comes to the end of the summer break, and preparations begin for the next half-term, parents have revealed the biggest considerations for their next holidays.
The study of 2,000 British parents revealed that 84% choose to go away with their children during the school summer holidays, even though it is an expensive time of year for families as prices peak. Consequently, parents want the most for their money so, when booking a holiday, the biggest considerations are that there will be activities for the children for almost two-fifths (39%), a swimming pool (29%) and an appealing children’s food menu (15%).
Needless to say, parents need to enjoy their time on holiday as much as their children in order to create memories that will last a lifetime. The survey found that almost one-third (30%) of parents worry most about occupying their kids’ time when they are on holiday, followed by the fact that the hotel they’re staying in isn’t child-friendly enough (16%). To put their minds at ease, and take much needed time away from the daily grind, it’s essential that wherever they choose to stay offers and honours this to attract families.
Patricia Page-Champion, Senior Vice President & Commercial Director at Hilton, comments: “Keeping children occupied in the summer holiday period is a key priority for British parents. With our ‘Kids Stay and Eat for Free’ package, parents can enjoy a hassle-free holiday at hundreds of properties across Europe, Middle East and Africa so that the everyday heroes of the family can have a break too. At Hilton, we’re committed to delivering exceptional experiences – every hotel, every guest, every time.”
Hilton has partnered with Disney to celebrate The Incredibles 2. Guests will receive a £10 Disney Store voucher when booking Hilton’s ‘Kids Stay and Eat for Free’ package. Not only do kids stay with Hilton for free, but they can also enjoy free breakfasts, lunches and dinners in at least one of the group’s hotel restaurants. For more information visit: www.hilton.com/incredibles2
Hilton’s summer sale is running until 3 September 2018 and savings of up to 25% can be made on the entire portfolio of Hilton brands including Hilton Hotels & Resorts, DoubleTree by Hilton, Hampton by Hilton, Hilton Garden Inn, Curio Collection by Hilton, Waldorf Astoria Hotels & Resorts, and Conrad Hotels & Resorts.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 16 world-class brands comprising more than 5,500 properties with nearly 895,000 rooms, in 109 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 82 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.